Irena Guszak
President and Dean
RIT Croatia
Select Scholarship
Journal Paper
Cerovecki, Irena Guszak and Marko Grunhagen. "‘‘Food Deserts’’ in Urban Districts: Evidence from a Transitional Market and Implications for Macromarketing." Journal of Macromarketing 36. 3 (2016): 337-353. Print.
Currently Teaching
MKTG-230
Principles of Marketing
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.