Communication Bachelor of Science Degree
In our communication degree, you’ll develop the key skills you need to become a successful communication professional.
Overview for Communication BS
Why Study Communication at RIT?
Hands-On Experience: Gain real-world career experience that sets you apart from the competition by participating in cooperative education.
Career Readiness: Attain the key competencies and advanced skills necessary to secure a rewarding position in the field of communication.
A Customized Degree: Round out your degree with professional core courses in areas as diverse as design, photography, marketing, health care, programming, and engineering.
Teaching Partnership Program Available: 4+1 or 3+2 programs enable you to earn your bachelor’s degree at RIT and a master’s degree in education at one of our partner universities.
Accelerated Bachelor’s/Master’s Available: Earn both your bachelor’s and your master’s in less time and with a cost savings, giving you a competitive advantage in your field.
Developing productive relationships, managing teams, analyzing audiences, creating effective messages, and understanding media are key competencies needed for successful communication professionals. RIT’s bachelor's of communication prepares you in the theory, research, and practical application needed to develop these skills. You will graduate ready for a successful career in communication. The degree’s strong focus on undergraduate research also prepares you for graduate work in communication and related academic disciplines.
RIT’s Bachelor of Science in Communication
Customize your communication BS by taking professional core courses from RIT’s nine colleges, in areas as diverse as design, photography, marketing, health care, programming, and engineering, to name a few. This unique combination of coursework allows you to explore the breadth of the communication field while studying other subject areas of professional or personal interest. Your BS in communication will prepare you for a variety of careers, ranging from traditional corporate communication to entrepreneurial start-up environments.
Take courses in communication theory, visual communication, public speaking, mass communication, communication law and ethics, technology-mediated communication, and research methods. Complete a professional core from one of the many minors across the university, or you may design your own. Electives and liberal arts courses complete the curriculum. Complement your classroom work by completing one semester of cooperative education that deepens your knowledge of the communication field while you gain hands-on work experience that prepares you for a full-time position after graduation.
Every student in the School of Communication is assigned a professional academic advisor and a faculty mentor. Professional advisors assist with course planning and registration. The faculty mentor provides advising on career development and planning, including information about research opportunities, graduate school, and jobs. Peer mentors, who are upper-level advertising and public relations students, are also available to answer questions about classes, clubs on campus, student-run activities, and other matters from the student’s perspective. For more information, please refer to the college's academic advising page.
Option
The communication BS offers you an option that enables you to further develop expertise in the field of journalism.
The journalism option primes you to collect, critically assess, and merge both verbal and visual data to effectively communicate news stories across diverse media channels.
RIT’s Pre-Law Program
Law schools welcome applications from students majoring in a wide range of academic programs. RIT’s pre-law program will help you navigate the admission process for law school, explore a range of legal careers, and guide you through course selection to ensure you build the skills and competencies required of competitive law school applicants. The program is open to students in all majors who are interested in pursuing a career in law.
Furthering Your Career in Communication
Combined Accelerated Bachelor’s/Master’s Degrees
Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more. Learn more about our accelerated bachelor’s/master’s degrees and how you can prepare for your future faster.
- Communication BS/Sustainable Systems MS: Gain the scientific knowledge and communication prowess necessary to bridge the gap between sustainable solutions and public understanding, preparing you for impactful roles in environmental advocacy, corporate sustainability, and policy development.
- +1 MBA Early Acceptance Pathway: Successful RIT applicants who are offered admission into the BS degree in communication as an incoming first-year student may also be offered conditional early acceptance into the +1 MBA Early Acceptance Pathway. This option enables you to earn both your BS degree and an MBA in as little as five years of study. Learn how the +1 MBA Early Acceptance Pathway can help you add a competitive advantage to your studies.
- +1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor’s degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.
3+3 Accelerated BS/JD Programs
RIT has partnered with Syracuse University’s College of Law and University at Buffalo School of Law to offer accelerated 3+3 BS/JD options for highly capable students. These programs provide a fast track to law school where you can earn a bachelor’s degree at RIT and a Juris Doctorate degree at Syracuse University or University at Buffalo in six years. Interested students may apply to the option directly, with successful applicants offered admission to RIT and conditional acceptance into either Syracuse University’s College of Law or University at Buffalo School of Law.
RIT's communication degree is one of the approved majors for the 3+3 option.
Learn more about Accelerated Law 3+3 Programs.
RIT’s Teaching Partnership Programs
Whether your goal is to go into early childhood or elementary education, become a secondary education teacher with a content area specialty at the middle or high school level, or work in the higher education or counseling fields, RIT’s partnership programs with local universities provide a guided pathway to a career in teaching.
These 4+1 or 3+2 programs enable you to earn your bachelor’s degree at RIT and a master’s degree in education at one of our partner universities. As you progress, you’ll benefit from focused academic advising, career exploration opportunities, and resources for research, learning, and skill development.
RIT's communication degree is eligible for RIT’s Teaching Partnership Programs.
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Accepted Student Open House
Visit campus on March 29 or April 5 to meet faculty, tour campus, and ask your questions.
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Careers and Cooperative Education
Typical Job Titles
| Social Media Specialist | Communication and Marketing Coordinator | Director of Development |
| Technical Writer | Campaign Manager |
Industries
Cooperative Education
What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.
Co-ops take your knowledge and turn it into know-how. A liberal arts co-op provides hands-on experience that enables you to apply your knowledge in professional settings while you make valuable connections between course work and real-world applications.
Students in the communication degree are required to complete one cooperative education experience.
Featured Work and Profiles
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After passing the New York state bar exam, Shakierah Smith became a real estate associate at Fried, Frank, Harris, Shriver & Jacobson, a law firm in New York known nationally for its...
Read More about RIT Alumna Thrives in Real Estate Law at Prestigious NYC Firm
Curriculum for 2024-2025 for Communication BS
Current Students: See Curriculum Requirements
Communication, BS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| COMM-101 | Human Communication (General Education) |
3 |
An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies. Lecture 3 (Fall, Spring, Summer). | ||
| COMM-105 | Foundations of Communication |
3 |
An introduction to the discipline of communication and the fields of advertising, journalism, and public relations. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Students meet professors in the School, explore opportunities to engage with the professional and academic community beyond the classroom. (This class is restricted to ADVPUB-BS or PTCOMM-BS or COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-201 | Public Speaking (General Education) |
3 |
The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester. Lecture 3 (Fall, Spring). | ||
| COMM-202 | Mass Communications |
3 |
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented. Lecture 3 (Fall, Spring, Summer). | ||
| MATH-101 | College Algebra (General Education – Mathematical Perspective A) |
3 |
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). | ||
| YOPS-10 | RIT 365: RIT Connections |
0 |
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring). | ||
General Education – Artistic Perspective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education – First-Year Writing (WI) |
3 | |
General Education – Global Perspective |
3 | |
General Education – Elective |
3 | |
| Second Year | ||
| COMM-341 | Visual Communication |
3 |
This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences. Lecture 3 (Fall or Spring). | ||
| COMM-342 | Communication Law and Ethics |
3 |
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). | ||
| Choose one of the following: | 3 |
|
| COMM-302 | Interpersonal Communication |
|
Interpersonal communication provides analysis and application of the major theories of interpersonal communication in various situations. The course focuses on perception of self and others, language use, nonverbal communication, and symbolic interaction in the communication of shared meanings in face-to-face and mediated interpersonal relationships. There is a strong focus on both conflict management and intercultural interactions. Lecture 3 (Fall or Spring). | ||
| COMM-303 | Small Group Communication |
|
This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication. Lecture 3 (Fall or Spring). | ||
| COMM-304 | Intercultural Communication |
|
Intercultural communication provides an examination of the role of culture in face-to-face interaction. Students may find a basic background in communication, anthropology, or psychology useful. Lecture 3 (Fall or Spring). | ||
| COMM-343 | Technology-Mediated Communication |
3 |
Technology-mediated communication (TMC) was originally defined as a form of electronic written communication. As networking tools advanced, TMC expanded to include new software developments, such as instant messenger and the web. Today, the term technology-mediated communication is used to refer to a wide range of technologies that facilitate both human communication and the interactive sharing of information through computer networks. Through readings, discussions, and observations of online behavior, students will be introduced to TMC terms and theories to further develop their TMC communication and critical thinking skills. Lecture 3 (Spring). | ||
| STAT-145 | Introduction to Statistics I (General Education – Mathematical Perspective B) |
3 |
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). | ||
General Education – Immersion 1 |
3 | |
General Education – Scientific Principles Perspective |
3 | |
General Education – Social Perspective |
3 | |
Open Elective |
3 | |
Professional Core† |
3 | |
| Third Year | ||
| COMM-301 | Theories of Communication |
3 |
An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-401 | Quantitative Research Methods |
3 |
An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing, and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-499 | Communication Co-op (summer) |
0 |
One semester of full-time paid work experience in a professional setting related to the communication major. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) CO OP (Fall, Spring, Summer). | ||
General Education – Natural Science Inquiry Perspective§ |
3 | |
General Education – Immersion 2, 3 |
6 | |
Communication Elective |
3 | |
Open Electives |
6 | |
Professional Core† |
6 | |
| Fourth Year | ||
| COMM-402 | Qualitative Research Methods |
3 |
Introduction to the methods and ethics of qualitative and critical research. Students are introduced to interviewing, participant observation, naturalistic study, and ethnography. They also develop a disciplined ability for the critical appraisal of public discourse, cultural phenomenon, and designed objects. Both qualitative and critical research methods rely on the researcher's observational, analytic, and critical skills, and seek to understand the behaviors, beliefs, values, attitudes, assumptions, rituals, and symbol systems that characterize relationships between the source, message, media, and audience of specific communication acts. Students will also investigate the processes of rhetorical action. By the end of the course, students will have developed a research proposal suitable for implementation as the senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-497 | Communication Portfolio |
0 |
Communication, advertising, and public relations majors create a portfolio comprised of projects, papers, and related professional materials; Journalism majors complete a senior project. Near the end of every semester, the department hosts a portfolio review day when department of communication seniors present their portfolio or project work in a public space for review and comment by faculty, staff, and peers. The presentation constitutes completion of the course. (Prerequisites: At least 4th year student standing in ADVPUB-BS, PTCOMM-BS, COMM-BS or JOURNAL-BS.) Studio (Fall, Spring, Summer). | ||
| COMM-501 | Senior Thesis in Communication (WI-PR) |
3 |
A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques. (Prerequisites: COMM-401 and COMM-402 or equivalent course and student standing in ADVPUB-BS, COMM-BS or PTCOMM-BS program.) Seminar (Fall or Spring). | ||
Communication Elective |
3 | |
Professional Core† |
3 | |
General Education – Electives |
15 | |
Open Elective |
3 | |
| Total Semester Credit Hours | 120 |
|
Please see General Education Curriculum (GE) for more information.
(WI-PR) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
† Professional core may be fulfilled by selecting a 300-level (or higher) course from a discipline outside the liberal arts.
‡ Students will satisfy this requirement by taking either a 3- or 4-credit hour lab science course. If a science course consists of separate lecture and laboratory sections, the student must take both the lecture and lab portions to satisfy the requirement.
Communication (journalism option), BS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| COMM-101 | Human Communication (General Education) |
3 |
An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies. Lecture 3 (Fall, Spring, Summer). | ||
| COMM-105 | Foundations of Communication |
3 |
An introduction to the discipline of communication and the fields of advertising, journalism, and public relations. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Students meet professors in the School, explore opportunities to engage with the professional and academic community beyond the classroom. (This class is restricted to ADVPUB-BS or PTCOMM-BS or COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-201 | Public Speaking (General Education) |
3 |
The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester. Lecture 3 (Fall, Spring). | ||
| COMM-202 | Mass Communications |
3 |
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented. Lecture 3 (Fall, Spring, Summer). | ||
| COMM-271 | Introduction to Journalism (General Education – Social Perspective) |
3 |
The course covers the impact/effect of journalism on American society, with an introduction to the history, freedom, technologies, ethics, and functions of the news media. Students will learn how to assess news value, develop news judgment, and analyze news stories. Lecture 3 (Fall). | ||
| COMM-272 | Reporting and Writing for News Media (General Education) |
3 |
This course introduces students to the principles and practices of gathering, evaluating, investigating, and presenting information to general audiences. Rights and responsibilities of the press will be analyzed. Although special emphasis will be given to writing and reporting for print publications, other media will be addressed. Special attention will be given to the qualities of writing, especially organization, accuracy, completeness, brevity, and readability. Assignments must conform to Associated Press style. Lecture 3 (Fall). | ||
| MATH-101 | College Algebra (General Education – Mathematical Perspective A) |
3 |
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). | ||
| YOPS-10 | RIT 365: RIT Connections |
0 |
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring). | ||
General Education – Artistic Perspective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education – First-Year Writing (WI) |
3 | |
| Second Year | ||
| COMM-341 | Visual Communication |
3 |
This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences. Lecture 3 (Fall or Spring). | ||
| COMM-342 | Communication Law and Ethics |
3 |
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). | ||
| Choose one of the following: | 3 |
|
| COMM-302 | Interpersonal Communication |
|
Interpersonal communication provides analysis and application of the major theories of interpersonal communication in various situations. The course focuses on perception of self and others, language use, nonverbal communication, and symbolic interaction in the communication of shared meanings in face-to-face and mediated interpersonal relationships. There is a strong focus on both conflict management and intercultural interactions. Lecture 3 (Fall or Spring). | ||
| COMM-303 | Small Group Communication |
|
This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication. Lecture 3 (Fall or Spring). | ||
| COMM-304 | Intercultural Communication |
|
Intercultural communication provides an examination of the role of culture in face-to-face interaction. Students may find a basic background in communication, anthropology, or psychology useful. Lecture 3 (Fall or Spring). | ||
| COMM-343 | Technology-Mediated Communication |
3 |
Technology-mediated communication (TMC) was originally defined as a form of electronic written communication. As networking tools advanced, TMC expanded to include new software developments, such as instant messenger and the web. Today, the term technology-mediated communication is used to refer to a wide range of technologies that facilitate both human communication and the interactive sharing of information through computer networks. Through readings, discussions, and observations of online behavior, students will be introduced to TMC terms and theories to further develop their TMC communication and critical thinking skills. Lecture 3 (Spring). | ||
| STAT-145 | Introduction to Statistics I (General Education – Mathematical Perspective B) |
3 |
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). | ||
General Education – Immersion 1 |
3 | |
General Education – Scientific Principles Perspective |
3 | |
General Education – Global Perspective |
3 | |
Open Elective |
3 | |
Professional Core† |
3 | |
| Third Year | ||
| COMM-301 | Theories of Communication |
3 |
An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| Choose one of the following: | 3 |
|
| COMM-310 | Media Production Lab: Project Development, Pitch and Funding |
|
In this tech-forward environment, students will gain hands-on media-production experience and exposure to innovative technologies to enhance their storytelling and media capabilities. Students will develop a project, business plan (where appropriate) and pitch for entry in campus competitions, and will learn how to concisely “sell” their innovative media ideas, and prototype, in a succinct and compelling way to possible funders. Students will also learn how to navigate funding opportunities that are internal to and external to RIT, how to identify gaps in the media-production landscape, and how to make themselves distinct from competitors. At the end of the course, students will have produced, and pitched, their own innovative media project ready for competition. Lec/Lab 3 (Fall or Spring). | ||
| COMM-450 | Multiplatform Production & Publishing |
|
This course introduces students to the principles and practices of using multiple mediums to tell stories on multiple platforms, including written text, video, photo, audio, immersive media and other new and evolving forms of media. The course familiarizes students with the tools and techniques of a multiplatform storyteller, for example, digital content strategy, story concept ideation, pre-production, production, post-production and dissemination through new and evolving platforms. Additionally, students explore current examples of multiplatform stories. Lec/Lab 3 (Fall or Spring). | ||
| COMM-401 | Quantitative Research Methods |
3 |
An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing, and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-499 | Communication Co-op (summer) |
0 |
One semester of full-time paid work experience in a professional setting related to the communication major. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) CO OP (Fall, Spring, Summer). | ||
General Education – Natural Science Inquiry Perspective‡ |
3 | |
General Education – Immersion 2, 3 |
6 | |
Open Electives |
6 | |
Professional Core† |
6 | |
| Fourth Year | ||
| COMM-402 | Qualitative Research Methods |
3 |
Introduction to the methods and ethics of qualitative and critical research. Students are introduced to interviewing, participant observation, naturalistic study, and ethnography. They also develop a disciplined ability for the critical appraisal of public discourse, cultural phenomenon, and designed objects. Both qualitative and critical research methods rely on the researcher's observational, analytic, and critical skills, and seek to understand the behaviors, beliefs, values, attitudes, assumptions, rituals, and symbol systems that characterize relationships between the source, message, media, and audience of specific communication acts. Students will also investigate the processes of rhetorical action. By the end of the course, students will have developed a research proposal suitable for implementation as the senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-497 | Communication Portfolio |
0 |
Communication, advertising, and public relations majors create a portfolio comprised of projects, papers, and related professional materials; Journalism majors complete a senior project. Near the end of every semester, the department hosts a portfolio review day when department of communication seniors present their portfolio or project work in a public space for review and comment by faculty, staff, and peers. The presentation constitutes completion of the course. (Prerequisites: At least 4th year student standing in ADVPUB-BS, PTCOMM-BS, COMM-BS or JOURNAL-BS.) Studio (Fall, Spring, Summer). | ||
| COMM-501 | Senior Thesis in Communication (WI-PR) |
3 |
A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques. (Prerequisites: COMM-401 and COMM-402 or equivalent course and student standing in ADVPUB-BS, COMM-BS or PTCOMM-BS program.) Seminar (Fall or Spring). | ||
Communication Elective |
3 | |
Professional Core† |
3 | |
General Education – Electives |
9 | |
Journalism Option Courses |
6 | |
Open Elective |
3 | |
| Total Semester Credit Hours | 120 |
|
Please see General Education Curriculum (GE) for more information.
(WI-PR) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
† Professional core may be fulfilled by selecting a 300-level (or higher) course from a discipline outside the liberal arts.
‡ Students will satisfy this requirement by taking either a 3- or 4-credit hour lab science course. If a science course consists of separate lecture and laboratory sections, the student must take both the lecture and lab portions to satisfy the requirement.
Journalism Option Courses
| COMM-223 | Digital Design in Communication |
|
In an increasingly visual culture, and culture of online user-created content, non-designers are called upon in the professional realm to illustrate their ideas. Graduates entering the workforce will encounter situations where they will benefit from possessing a visual communication sensibility and vocabulary to communicate effectively with a broad range of audiences, including professional designers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. Digital Design in Communication is an opportunity for undergraduates to receive an introduction to principles of visual message design from a critical rhetorical perspective. They will also get the opportunity to apply these principles to a variety of visual products such as advertisements, logos, brochures, resumes, etc. A variety of computer software applications are available to support the research, writing, visualization, and design of messages. Lecture 3 (Fall, Summer). | ||
| COMM-240 | Media, Creativity and Innovation |
|
This foundational course explores how visual creators use new media and technologies for cultural impact and expression in a variety of fields. How have these new innovations merging art and technology impacted contemporary society by combining different languages, including visual, verbal, written and signed? By selecting case studies within the fields of, for example, film, journalism, digital media, games, internet culture, immersive media, students will understand how creative media is shaped by, and engages with, contemporary economic and social issues within the U.S. Lecture 3 (Fall or Spring). | ||
| COMM-263 | Data Journalism |
|
This course covers how to report on, illustrate, find, and analyze records and databases, with emphasis on investigative reporting. Lecture 3 (Spring). | ||
| COMM-280 | Community Journalism |
|
Community Journalism emphasizes the local aspects of news, and teaches students how to identify “community” beyond a region and a neighborhood. A co-taught course with Photojournalism faculty in the College of Art and Design, Community Journalism sharpens students’ reporting skills, and guides them in constructing a reporting project as a complete journalistic package, with visual, artistic and written storytelling components in concert with each other. The final project will be a reported (written) piece with corresponding photographs and multimedia. Lecture 3 (Fall, Spring). | ||
| COMM-291 | Communication for Social Change |
|
The course introduces students to the role of communication, information, and media in social change messaging, particularly in the areas of activism and public advocacy. It takes a critical approach toward understanding the role of communication and communication technologies in the creation and dissemination of messages geared towards social change in a variety of mediated contexts. Students will review relevant theoretical frameworks that commonly inform the study and practice of activism and public advocacy, as well as analyze specific examples and case studies contemporarily, as well as select examples at moments of profound activism since the Civil Rights era of the 20th Century. Students will analyze various forms of activism and examine the role of communication in each. Finally, through the design of a social change communication campaign proposal, students will apply strategic communication approaches that will respond to a social issue that may be local, national or global. Lecture 3 (Fall, Spring). | ||
| COMM-356 | Critical Practice in Social Media |
|
With the advent of virtual communities, smart mobs, and online social networks, questions about the meaning of human communication and how we construct our online and offline personal and professional identities need to be reevaluated. This course explores the relationship between social media and the construction of both individual and social identities as well as best practices for constructing the desired community or identity. Although the course is grounded in theory, it is equally committed to practice, and much of the class discussion and activity takes place in various online spaces. As a practicum, those who complete this course will know how to engage productively in practices such as tweeting, blogging, tagging, etc. and will develop an understanding of how these practices affect their construction of identity and community both personally and on behalf of an organization. Lecture 3 (Fall, Spring). | ||
| COMM-370 | Ethnic Press in the United States |
|
The course examines the role of the ethnic press in the U.S. and the communities they serve, both historically and contemporarily. Students will pay close attention to how the audiences and their relationships to these media sources have shifted over time due to the news consumers’ changing citizenship status, and shifting linguistic practice and cultural histories. While print newspapers will be the primary source focus due to their foundational role within the ethnic press, students will also explore television broadcasts, online and streaming news and their social media counterparts. Students will learn about the historic and ongoing roles these media outlets play with acculturation and social reform, including the fight for racial and religious equity. Financial viability and tensions with the mainstream press will also be explored. Lecture 3 (Fall or Spring). | ||
| COMM-374 | Opinion Media |
|
Opinion Media teaches students how to craft persuasive personal essays, commentary and op-eds, and get them published on news sites, in trade magazines, in newspapers and on influencer blogs. By drawing upon the ethical deployment of evidence, including argument, anecdote and statistical data, student authors will learn how to become influencers and thought leaders through the deployment of the written word and multimedia texts, including writing scripts, and producing video, for their own social media channels. This course is ideally suited for those seeking to sharpen their persuasive writing skills to sell their ideas, vision, expertise and life experience to a targeted media audience. Lecture 3 (Fall). | ||
| COMM-390/VISL-390 | Visual Activism |
|
This course is a history of visual activism from the 20th century to now. The course asks: how is activism represented and disseminated to engage audiences? How is the public sphere in the United States and abroad shaped by visual activist practices? What visual languages are used as forms of documentation, communication, persuasion, and creative expression in the service of social change? We examine a range of examples in their local and global contexts, including counter-culture photography and film, poster graphics, graffiti art, comics and political cartoons, social media, performance, urban interventions, installations, and new media. Lecture 3 (Fall or Spring). | ||
Combined Accelerated Bachelor's/Master's Degrees
The curriculum below outlines the typical course sequence(s) for combined accelerated degrees available with this bachelor's degree.
Communication, BS degree/Communication, MS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| COMM-101 | Human Communication |
3 |
An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies. Lecture 3 (Fall, Spring, Summer). | ||
| COMM-105 | Foundations of Communication |
3 |
An introduction to the discipline of communication and the fields of advertising, journalism, and public relations. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Students meet professors in the School, explore opportunities to engage with the professional and academic community beyond the classroom. (This class is restricted to ADVPUB-BS or PTCOMM-BS or COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-201 | Public Speaking |
3 |
The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester. Lecture 3 (Fall, Spring). | ||
| COMM-202 | Mass Communications |
3 |
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented. Lecture 3 (Fall, Spring, Summer). | ||
| MATH-101 | College Algebra (General Education – Mathematical Perspective A) |
3 |
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). | ||
| YOPS-10 | RIT 365: RIT Connections |
0 |
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring). | ||
General Education – First Year Writing (WI) |
3 | |
General Education – Artistic Perspective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education – Global Perspective |
3 | |
General Education – Elective |
3 | |
| Second Year | ||
| Choose one of the following: | 3 |
|
| COMM-302 | Interpersonal Communication |
|
Interpersonal communication provides analysis and application of the major theories of interpersonal communication in various situations. The course focuses on perception of self and others, language use, nonverbal communication, and symbolic interaction in the communication of shared meanings in face-to-face and mediated interpersonal relationships. There is a strong focus on both conflict management and intercultural interactions. Lecture 3 (Fall or Spring). | ||
| COMM-303 | Small Group Communication |
|
This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication. Lecture 3 (Fall or Spring). | ||
| COMM-304 | Intercultural Communication |
|
Intercultural communication provides an examination of the role of culture in face-to-face interaction. Students may find a basic background in communication, anthropology, or psychology useful. Lecture 3 (Fall or Spring). | ||
| COMM-341 | Visual Communication |
3 |
This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences. Lecture 3 (Fall or Spring). | ||
| COMM-342 | Communication Law and Ethics |
3 |
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). | ||
| COMM-343 | Technology-Mediated Communication |
3 |
Technology-mediated communication (TMC) was originally defined as a form of electronic written communication. As networking tools advanced, TMC expanded to include new software developments, such as instant messenger and the web. Today, the term technology-mediated communication is used to refer to a wide range of technologies that facilitate both human communication and the interactive sharing of information through computer networks. Through readings, discussions, and observations of online behavior, students will be introduced to TMC terms and theories to further develop their TMC communication and critical thinking skills. Lecture 3 (Spring). | ||
| STAT-145 | Introduction to Statistics I (General Education – Mathematical Perspective B) |
3 |
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). | ||
Professional Core |
3 | |
General Education – Social Perspective |
3 | |
General Education – Scientific Principles Perspective |
3 | |
General Education – Immersion 1 |
3 | |
Open Elective |
3 | |
| Third Year | ||
| COMM-301 | Theories of Communication |
3 |
An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-401 | Quantitative Research Methods |
3 |
An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing, and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-499 | Communication Co-Op |
0 |
One semester of full-time paid work experience in a professional setting related to the communication major. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) CO OP (Fall, Spring, Summer). | ||
Professional Core |
6 | |
General Education – Natural Science Inquiry Perspective† |
3 | |
General Education – Immersion 2, 3 |
6 | |
General Education – Elective |
3 | |
Open Electives |
6 | |
| Fourth Year | ||
| COMM-402 | Qualitative Research Methods |
3 |
Introduction to the methods and ethics of qualitative and critical research. Students are introduced to interviewing, participant observation, naturalistic study, and ethnography. They also develop a disciplined ability for the critical appraisal of public discourse, cultural phenomenon, and designed objects. Both qualitative and critical research methods rely on the researcher's observational, analytic, and critical skills, and seek to understand the behaviors, beliefs, values, attitudes, assumptions, rituals, and symbol systems that characterize relationships between the source, message, media, and audience of specific communication acts. Students will also investigate the processes of rhetorical action. By the end of the course, students will have developed a research proposal suitable for implementation as the senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-497 | Communication Portfolio |
0 |
Communication, advertising, and public relations majors create a portfolio comprised of projects, papers, and related professional materials; Journalism majors complete a senior project. Near the end of every semester, the department hosts a portfolio review day when department of communication seniors present their portfolio or project work in a public space for review and comment by faculty, staff, and peers. The presentation constitutes completion of the course. (Prerequisites: At least 4th year student standing in ADVPUB-BS, PTCOMM-BS, COMM-BS or JOURNAL-BS.) Studio (Fall, Spring, Summer). | ||
| COMM-501 | Senior Thesis in Communication (WI-PR) |
3 |
A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques. (Prerequisites: COMM-401 and COMM-402 or equivalent course and student standing in ADVPUB-BS, COMM-BS or PTCOMM-BS program.) Seminar (Fall or Spring). | ||
| COMM-714 | Strategic Communication |
3 |
This course will introduce students to the theory and practice of strategic communication in advertising, public relations, health communication, crisis/risk communication, and/or political communication. This course will cover problem identification, audience research, message creation, and execution of strategic communication activities. It will also cover ethics and strategic communication through digital media. By the end of the course, students should be able to analyze and execute various components to help solve problems or achieve an organization’s goals and objectives. Seminar 3 (Fall). | ||
Graduate Communication Elective |
3 | |
Professional Core |
3 | |
General Education – Electives |
12 | |
Open Elective |
3 | |
| Fifth Year | ||
| COMM-702 | Communication Theories |
3 |
Over the course of this term we will cover mass communication theory from its inception as a field of study, to major trends, followed by current applications of previous paradigms, and finally into the development of new theoretical frameworks. While the main focus of this course is the integration of current mass communication theory with an individual and organizational online presence, we will also focus on how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will be able to apply these theories to their integrative approaches in creative digital communication and design. (This class is restricted to degree-seeking graduate students or those with permission from instructor.) Seminar 3 (Fall). | ||
| COMM-703 | Research Methods in Communication |
3 |
This course is designed to introduce students to qualitative and quantitative research methods in communication and guide them in choosing the appropriate method for their thesis research project. Topics may include research perspectives, ethics and IRB, variables, sampling methods, reliability and validity, survey, experiments, content analysis, in-depth interview, focus group, observations/ethnography, and mixed methods. (Prerequisites: COMM-702 or equivalent course.) Seminar 3 (Spring). | ||
| COMM-720 | Thesis Preparation Seminar |
0 |
An introduction to graduate study and research in communication including the theoretical, conceptual, and methodological parameters of communication and its sub-disciplines. Participants will interact with the faculty teaching required and elective communication courses. Attention will be drawn to scholarly writing and research design. When possible, the course is organized in conjunction with the department’s colloquium series. (This course is restricted to COMMTCH-MS Major students.) Seminar 1 (Spring). | ||
| Choose one of the following: | 6 |
|
| COMM-800 | Communication Thesis/Project (6 CR) |
|
A guided research project that focuses on designing, conducting, and completing a research project. The project culminates in a public presentation and defense. Thesis (Fall, Spring, Summer). | ||
| COMM-800 | Communication Thesis/Project (3 CR) plus one (1) Graduate Elective‡ |
|
A guided research project that focuses on designing, conducting, and completing a research project. The project culminates in a public presentation and defense. Thesis (Fall, Spring, Summer). | ||
| COMM-801 | Comprehensive Exam plus two (2) Graduate Electives‡ |
|
Graduate Communication Elective |
3 | |
Graduate Professional Core |
9 | |
| Total Semester Credit Hours | 144 |
|
Please see General Education Curriculum for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
† Students will satisfy this requirement by taking either a 3- or 4-credit hour lab science course. If a science course consists of separate lecture and laboratory sections, student must take both the lecture and lab portions to satisfy the requirement.
‡ The elective(s) can be from the Graduate Professional Core or a Graduate Communication Elective, or a combination of both.
Communication, BS degree/Sustainable Systems, MS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| COMM-101 | Human Communication |
3 |
An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies. Lecture 3 (Fall, Spring, Summer). | ||
| COMM-105 | Foundations of Communication |
3 |
An introduction to the discipline of communication and the fields of advertising, journalism, and public relations. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Students meet professors in the School, explore opportunities to engage with the professional and academic community beyond the classroom. (This class is restricted to ADVPUB-BS or PTCOMM-BS or COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-201 | Public Speaking |
3 |
The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester. Lecture 3 (Fall, Spring). | ||
| COMM-202 | Mass Communications |
3 |
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented. Lecture 3 (Fall, Spring, Summer). | ||
| YOPS-10 | RIT 365: RIT Connections |
0 |
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring). | ||
General Education – First Year Writing (WI) |
3 | |
General Education – Artistic Perspective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education – Global Perspective |
3 | |
| MATH-101 | College Algebra (General Education – Mathematical Perspective A) |
3 |
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). | ||
General Education – Elective |
3 | |
| Second Year | ||
| Choose one of the following: | 3 |
|
| COMM-302 | Interpersonal Communication |
|
Interpersonal communication provides analysis and application of the major theories of interpersonal communication in various situations. The course focuses on perception of self and others, language use, nonverbal communication, and symbolic interaction in the communication of shared meanings in face-to-face and mediated interpersonal relationships. There is a strong focus on both conflict management and intercultural interactions. Lecture 3 (Fall or Spring). | ||
| COMM-303 | Small Group Communication |
|
This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication. Lecture 3 (Fall or Spring). | ||
| COMM-304 | Intercultural Communication |
|
Intercultural communication provides an examination of the role of culture in face-to-face interaction. Students may find a basic background in communication, anthropology, or psychology useful. Lecture 3 (Fall or Spring). | ||
| COMM-341 | Visual Communication |
3 |
This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences. Lecture 3 (Fall or Spring). | ||
| COMM-342 | Communication Law and Ethics |
3 |
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). | ||
| COMM-343 | Technology-Mediated Communication |
3 |
Technology-mediated communication (TMC) was originally defined as a form of electronic written communication. As networking tools advanced, TMC expanded to include new software developments, such as instant messenger and the web. Today, the term technology-mediated communication is used to refer to a wide range of technologies that facilitate both human communication and the interactive sharing of information through computer networks. Through readings, discussions, and observations of online behavior, students will be introduced to TMC terms and theories to further develop their TMC communication and critical thinking skills. Lecture 3 (Spring). | ||
Professional Core |
3 | |
General Education – Social Perspective |
3 | |
General Education – Scientific Principles Perspective |
3 | |
| STAT-145 | Introduction to Statistics I (General Education – Mathematical Perspective B) |
3 |
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). | ||
General Education – Immersion 1 |
3 | |
Open Elective |
3 | |
| Third Year | ||
| COMM-301 | Theories of Communication |
3 |
An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) Lecture 3 (Fall, Spring). | ||
| COMM-401 | Quantitative Research Methods |
3 |
An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing, and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-499 | Communication Co-Op |
0 |
One semester of full-time paid work experience in a professional setting related to the communication major. (This class is restricted to ADVPUB-BS or PTCOMM-BS, COMM-BS or JOURNAL-BS Major students.) CO OP (Fall, Spring, Summer). | ||
| Choose one of the following: | 3 |
|
| ISUS-702 | Fundamentals of Sustainability Systems |
|
This course prepares students to understand grand challenges in sustainability, conduct original research related to sustainable production and consumption systems, and apply the scientific method in an integrative, team-based approach to graduate research. This course introduces fundamental concepts that are essential to understanding the interaction of economic, environmental, and social systems. Successful students will understand multiple perspectives on sustainability, the importance of sustainability as an ethical concept, behavioral impacts to sustainable solutions, and a life-cycle approach to organizing research related to sustainability. It is a core course within the Sustainability program. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| ISUS-706 | Economics of Sustainable Systems |
|
The goal of this course is to introduce students to economic concepts and analysis pertaining to sustainable systems. This course offers a nontechnical but rigorous introduction to microeconomic theory, engineering economics, and benefit-cost analysis. A thorough treatment of models relevant to each topic is provided. The over-arching goal is for students to gain an understanding of the logic of economic reasoning and analysis as it pertains to the study of sustainable systems. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| ISUS-806 | Risk Analysis |
|
This course examines risk identification, quantification, and management from the standpoint of the three key components of sustainability science (economics, environment, and society). Subjects include cost-benefit analysis, value of information, time value of money, basic decision analysis, value functions, monetizing challenges for ecosystem services, sustainability risk management, toxicological perspectives such as fate and transport and dose-response relationships, risk perception, ethical issues in risk quantification, and impact statements. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
Professional Core |
3 | |
General Education – Natural Science Inquiry Perspective† |
3 | |
General Education – Immersion 2, 3 |
6 | |
Communication Elective |
3 | |
Open Electives |
6 | |
| Fourth Year | ||
| COMM-402 | Qualitative Research Methods |
3 |
Introduction to the methods and ethics of qualitative and critical research. Students are introduced to interviewing, participant observation, naturalistic study, and ethnography. They also develop a disciplined ability for the critical appraisal of public discourse, cultural phenomenon, and designed objects. Both qualitative and critical research methods rely on the researcher's observational, analytic, and critical skills, and seek to understand the behaviors, beliefs, values, attitudes, assumptions, rituals, and symbol systems that characterize relationships between the source, message, media, and audience of specific communication acts. Students will also investigate the processes of rhetorical action. By the end of the course, students will have developed a research proposal suitable for implementation as the senior thesis in communication. This course should be taken during the student's third year. (Prerequisites: COMM-301 or equivalent course.) Lecture 3 (Fall, Spring). | ||
| COMM-497 | Communication Portfolio |
0 |
Communication, advertising, and public relations majors create a portfolio comprised of projects, papers, and related professional materials; Journalism majors complete a senior project. Near the end of every semester, the department hosts a portfolio review day when department of communication seniors present their portfolio or project work in a public space for review and comment by faculty, staff, and peers. The presentation constitutes completion of the course. (Prerequisites: At least 4th year student standing in ADVPUB-BS, PTCOMM-BS, COMM-BS or JOURNAL-BS.) Studio (Fall, Spring, Summer). | ||
| COMM-501 | Senior Thesis in Communication (WI-PR) |
3 |
A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques. (Prerequisites: COMM-401 and COMM-402 or equivalent course and student standing in ADVPUB-BS, COMM-BS or PTCOMM-BS program.) Seminar (Fall or Spring). | ||
| Choose one of the following: | 3 |
|
| ISUS-704 | Industrial Ecology |
|
Industrial ecology is the study of the interaction between industrial and ecological systems. Students in this course learn to assess the impact and interrelations of production systems on the natural environment by mastering fundamental concepts of ecology as a metaphor for industrial systems and the resultant tools from industrial ecology, including life cycle assessment, material flow analysis, and energy and greenhouse gas accounting. This is a core course within the Sustainability Ph.D. program. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| ISUS-808 | Multicriteria Sustainable Systems |
|
This class will explore how decisions are made when confronted with multiple, often conflicting, criteria or constraints. The focus will be on the following analytical methods: linear and stochastic programming, optimization, and Monte Carlo simulation. Case studies will focus on sustainability multi-criteria problems such as energy planning, sustainable development, resource management, and recycling. Students will apply methods learned to a project involving their graduate research. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Spring). | ||
| PUBL-810 | Technology, Policy, and Sustainability |
|
This course introduces students to public policy and its role in building a sustainable society. The course places particular emphasis on the policy process; the relationship among technology, policy, and the environment; and policy mechanisms for addressing market and government failures that threaten sustainability. Lecture 3 (Fall, Spring). | ||
Communication Elective |
3 | |
General Education – Electives |
15 | |
Open Elective |
3 | |
| Fifth Year | ||
| Choose two of the following: | 6 |
|
| ISUS-702 | Fundamentals of Sustainability Science |
|
This course prepares students to understand grand challenges in sustainability, conduct original research related to sustainable production and consumption systems, and apply the scientific method in an integrative, team-based approach to graduate research. This course introduces fundamental concepts that are essential to understanding the interaction of economic, environmental, and social systems. Successful students will understand multiple perspectives on sustainability, the importance of sustainability as an ethical concept, behavioral impacts to sustainable solutions, and a life-cycle approach to organizing research related to sustainability. It is a core course within the Sustainability program. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| ISUS-706 | Economics of Sustainable Systems |
|
The goal of this course is to introduce students to economic concepts and analysis pertaining to sustainable systems. This course offers a nontechnical but rigorous introduction to microeconomic theory, engineering economics, and benefit-cost analysis. A thorough treatment of models relevant to each topic is provided. The over-arching goal is for students to gain an understanding of the logic of economic reasoning and analysis as it pertains to the study of sustainable systems. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| ISUS-806 | Risk Analysis |
|
This course examines risk identification, quantification, and management from the standpoint of the three key components of sustainability science (economics, environment, and society). Subjects include cost-benefit analysis, value of information, time value of money, basic decision analysis, value functions, monetizing challenges for ecosystem services, sustainability risk management, toxicological perspectives such as fate and transport and dose-response relationships, risk perception, ethical issues in risk quantification, and impact statements. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| Choose two of the following: | 6 |
|
| ISUS-704 | Industrial Ecology |
|
Industrial ecology is the study of the interaction between industrial and ecological systems. Students in this course learn to assess the impact and interrelations of production systems on the natural environment by mastering fundamental concepts of ecology as a metaphor for industrial systems and the resultant tools from industrial ecology, including life cycle assessment, material flow analysis, and energy and greenhouse gas accounting. This is a core course within the Sustainability Ph.D. program. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Fall). | ||
| ISUS-808 | Multicriteria Sustainable Systems |
|
This class will explore how decisions are made when confronted with multiple, often conflicting, criteria or constraints. The focus will be on the following analytical methods: linear and stochastic programming, optimization, and Monte Carlo simulation. Case studies will focus on sustainability multi-criteria problems such as energy planning, sustainable development, resource management, and recycling. Students will apply methods learned to a project involving their graduate research. (This class is restricted to students in the SUSTSY-MS and SUST-PHD programs.) Lecture 3 (Spring). | ||
| PUBL-810 | Technology, Policy & Sustainability |
|
This course introduces students to public policy and its role in building a sustainable society. The course places particular emphasis on the policy process; the relationship among technology, policy, and the environment; and policy mechanisms for addressing market and government failures that threaten sustainability. Lecture 3 (Fall, Spring). | ||
| Choose one of the following: | 6 |
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| ISUS-780 | Graduate Sustainability Capstone |
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An independent project in sustainability serving as a capstone experience for students completing the non-thesis option. This course requires a formal proposal and a faculty sponsor. Lecture (Fall, Spring, Summer). | ||
| ISUS-790 | Thesis |
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Independent research in sustainability leading to the completion of the MS thesis. This course requires a formal proposal and a faculty sponsor. Thesis (Fall, Spring, Summer). | ||
Sustainability Elective |
6 | |
| Total Semester Credit Hours | 144 |
|
Please see General Education Curriculum for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
† Students will satisfy this requirement by taking either a 3- or 4-credit hour lab science course. If a science course consists of separate lecture and laboratory sections, student must take both the lecture and lab portions to satisfy the requirement.
Admissions and Financial Aid
First-Year Admission
First-year applicants are expected to demonstrate a strong academic background that includes:
- 4 years of English with a strong performance is expected.
- 3 years of social studies and/or history with a strong performance is expected.
- 3 years of math is required and must include algebra, geometry, and algebra 2/trigonometry.
- 2-3 years of science.
Transfer Admission
Transfer applicants should meet these minimum degree-specific requirements:
- A minimum of college algebra is required.
Financial Aid and Scholarships
100% of all incoming first-year and transfer students receive aid.
RIT’s personalized and comprehensive financial aid program includes scholarships, grants, loans, and campus employment programs. When all these are put to work, your actual cost may be much lower than the published estimated cost of attendance.
Learn more about financial aid and scholarships
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Distinguished Alumni Award winners named for 2024-2025
CEOs, Chief Financial Officers, and Chief Technology Officers are among the 12 RIT alumni honored with Distinguished Alumni Awards for the 2024-2025 year.
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November 15, 2024
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Kelly Norris Martin named dean of RIT’s College of Liberal Arts
Kelly Norris Martin, who has been a faculty member in the College of Liberal Arts for over a decade, has served as interim dean of the college since April 2023. She was selected as dean after a national search and will assume the role on Dec. 1.
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May 7, 2024
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Women’s, gender, and sexuality studies program honors first graduating class
The first class of graduates from RIT’s women’s, gender, and sexuality studies (WGSS) program will be celebrated during commencement this month. The bachelor’s degree program was approved and offered for current students in 2023, and enrollment will be available to incoming first-year students this fall.
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