School of Communication - 2012 | College of Liberal Arts

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Faculty Scholarship 2012

School of Communication

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Claudia Bucciferro

Assistant Professor
School of Communication
College of Liberal Arts

2012 Submissions

Full Length Book

Bucciferro, Claudia. FOR-GET: Identity, Media, and Democracy in Chile. Lanham, MD: University Press of America, 2012. Print. ˜

Book Chapter

Bucciferro, Claudia. "Chilean Women in Changing Times: Media Images and Social Understandings." The Handbook of Gender, Sex, and Media. Ed. Karen Ross. Oxford, UK: Wiley-Blackwell Publishers, 2012. 20-34. Print. *

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Eun Sook Kwon

Associate Professor
School of Communication
College of Liberal Arts

2012 Submissions

Published Conference Proceedings

Um, Nam-Hyun, Kyung-Ok Kim, and Eun Sook Kwon. "Symbols or Icons in Gay-themed Ads: How to Target Gay Audience." Proceedings of the 2012 Conference of the American Academy of Advertising, March 15-18 in Myrtle Beach, SC. Ed. Margaret Morrison. Knoxville, TN: n.p., 2012. Web. «

Kwon, Eun Sook, et al. "Motivations for Following Brands and Attitudes toward Brand Communications on Twitter." Proceedings of the 2012 Conference of the American Academy of Advertising. Ed. Margaret Morrison. Knoxville, TN: n.p., 2012. Web. «

Invited Keynote/Presentation

Kwon, Eun Sook. "An Examination of Social Network Theory." Association for Education in Journalism and Mass Communication Annual Conference. AEJMC. Chicago, IL. 9-12 Aug. 2012. Conference Presentation. «

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Ki-Young Lee

Associate Professor
School of Communication
College of Liberal Arts

2012 Submissions

Journal Paper

Lee, Ki-Young. "Consumer Processing of Virtual Experience: A Test of an Integrated Framework." Computers in Human Behavior 28. 6 (2012): 2134-2142. Print. «

Lee, Ki-Young. "The Effect of 3-D Product Visualisation on the Strength of Brand Attitude." International Journal of Advertising 31. 2 (2012): 377-396. Print. «

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Kelly Martin

Professor
School of Communication
College of Liberal Arts

2012 Submissions

Journal Paper

Cos, Grant and Kelly Norris Martin. "The Rhetoric of The Hanging Chair: Presence, Absence and Visual Argument in the 2012 Presidential Campaign." American Behavioral Scientist 57. 12 (2013): 1688-1703. Print. *

Book Chapter

Gallagher, Victoria J., Kenneth Zagacki, and Kelly Norris Martin. "Materiality and Urban Communication: The Rhetoric of Communicative Spaces." Communication Matters: Materialist Approaches to Media, Mobility, and Networks. New York, NY: Routledge, 2012. 107-120. Print. ∆ ˜

Martin, Kelly Norris. "An Introduction to Visual Rhetoric." Inspire: Researcher Development Initiative. London, UK: Economic and Social Research Council, 2012. online. Web. ∆

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Jonathan Schroeder

Professor
School of Communication
College of Liberal Arts

2012 Submissions

Full Length Book

Schroeder, Jonathan E., ed. Conversations on Consumption. London, UK: Routledge, 2013. Print. £

Journal Paper

Schroeder, Jonathan E. "Editorial." Consumption Markets & Culture 15. 3 (2012): 259. Print. £

Book Chapter

Schroeder, Jonathan E. and Janet L. Borgerson. "Packaging Paradise: Organizing Representations of Hawaii." Against the Grain: Advances in Postcolonial Organization Studies. Ed. A. Prasad. Copenhagen, Denmark: Copenhagen Business School Press, 2012. 32-53. Print. ∆

Schroeder, Jonathan E. "Style and Strategy: Snapshot Aesthetics in Brand Culture." Imagining Organisations: Performative Imagery in Business and Beyond. Ed. C. McLean, et al. London, UK: Routledge, 2012. 129-151. Print. *

Journal Editor

Schroeder, Jonathan E., ed. Consumption Markets and Culture. Oxford: Taylor and Francis, 2012. Print. «

Invited Keynote/Presentation

Schroeder, Jonathan E. and Janet L. Borgerson. "Aestheticized Atrocity in Brand Culture." Aesthetics of Atrocity Symposium. Visual Studies Workshop. Rochester, NY. 7 Mar. 2012. Lecture. ∆

Schroeder, Jonathan E. "Strindberg and the Pictorial Urge." Strindberg: Author, Visual Artist, Playwright Centennial Symposium. Rochester Institute of Technology/Swedish Institute. Rochester, NY. 23 Mar. 2012. Lecture. ∆

Schroeder, Jonathan E. "Visual Analysis." International Network of Visual Studies in Organisations. Economic and Social Research Council, UK. London, UK. 22 May 2012. Lecture. ∆

Schroeder, Jonathan E. "Visual Paradigms of Consumption." Nordic Conference on Consumer Research. Gothenburg University. Gothenburg, Sweden. 30 May 2012. Keynote Speech. ∆

Schroeder, Jonathan E. and Janet L. Borgerson. "Gender in Paradise." Conference on Gender, Marketing, and Consumer Behavior. Association of Consumer Research. Queenstown, New Zealand. 6 Jul. 2012. Keynote Speech. ∆

Schroeder, Jonathan E. "Critical Visual Analysis." Research Roundtable of Visual Ethnography. University of Auckland Business School. Auckland, New Zealand. 12 Jul. 2012. Lecture. ∆

Schroeder, Jonathan E. and Janet L. Borgerson. "Sonic Branding in the South Pacific." Branding Workshop. Fudan University. Shanghai, China. 9 Oct. 2012. Guest Lecture. ∆

Schroeder, Jonathan E. and Janet L. Borgerson. "Skin and Identity." Asia-Pacific Association of Consumer Research. Association of Consumer Research. Queenstown, New Zealand. 8 Jul. 2012. Conference Presentation. £

Schroeder, Jonathan E. and Janet L. Borgerson. "Toward a Philosophy of Skin: Invoking Critical Race Studies in Consumer Culture." Academy of Management Annual Conference. Academy of Management. Boston, MA. 5 Aug. 2012. Conference Presentation. «

Schroeder, Jonathan E. and Janet L. Borgerson. "From Chinese Brand Culture to Global Brands." International Symposium of Consumer Culture Theory in Thailand. Walailak University. Nakhon Si Thammarat, Thailand. 18 Oct. 2012. Keynote Speech. ∆

Schroeder, Jonathan E. "Brand Culture: How Brands Work to Produce Meaning and Value." Emerging Issues and Trends in Marketing Research. Shanghai Institute of Foreign Trade. Shanghai, China. 12 Oct. 2012. Guest Lecture. ∆

Schroeder, Jonathan E. "Snapshot Aesthetics in Brand Culture." Research Week. University of Edinburgh Business School. Edinburgh, UK. 4 Feb. 2012. Keynote Speech. ∆

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Tracy Worrell

Professor
School of Communication
College of Liberal Arts

2012 Submissions

Invited Keynote/Presentation

Worrell, Tracy R. "Why Do the Voices in My Head Always Say Kill?: An Analysis of Disability on Primetime Television." 98th Annual National Communication Association Conference. NCA. Orlando, FL. 15 Nov. 2012. Conference Presentation. *

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