Rajendran Murthy

Associate Professor

Saunders College of Business

Department of MIS, Marketing and Analytics

2023 Submissions

Full Length Book

(2023). Your Online Account May Have Been Breached? Don't Just Sit There. Do Something.. Murthy, R.,

(2023). Virtual Credit Cards: What Are They and Should You Use Them. Murthy, R.,

Book Chapter

(2023). . Your Online Account May Have Been Breached? Don't Just Sit There. Do Something.. 8. Murthy, R.,

(2023). . Virtual Credit Cards: What Are They and Should You Use Them. 8. Murthy, R.,

Published Conference Proceedings

Murthy, R., & Angelis, J. (2023). Exploring The Impact Of Personal Experience On Preventing Customer Data Breaches. Portland International Center for Engineering and Technology.

Murthy, R., & Angelis, J. (2023). Data Breaches: Fool me Once, Shame on Me, Fool me Twice, It's Business as Usual. INFORMS.

Invited Article/Publication

Demartino, R., Murthy, R., & Atkins, S. (2023). The Career Motivators and Dynamics of Entrepreneurship in the Deaf Community. Journal of Developmental Entrepreneurship. . .

2022 Submissions

Published Conference Proceedings

Murthy, R., & Gianiodis, P. (2022). Are R&D and Sustainability Synergistic? Investigating R&D Performance of Post-Acquisition Sustainable Ventures. Journal of the Product Innovation and Management Research Conference Forum,.

Murthy, R., & Angelis, J. (2022). The role of Fear and Anger in Customer Engagement. INFORMS.

Invited Article/Publication

Angelis, J., Murthy, R., Beaulieu, T., & Miller, J. (2022). Better Angry than Afraid: The Case of Post Data Breach Emotions on Customer Engagement. IEEE Transactions on Engineering Management. . .

Gianiodis, P., Murthy, R., & Ettlie, J. (2022). How Do External Networks and Strategic Targeting Impact Open Innovation in the Global Auto Industry?. IEEE Transactions on Engineering Management. . .

2021 Submissions

Invited Article/Publication

Kesgin, M., Murthy, R., & Lagiewski, R. (2021). Profiling food festivals by type, name and descriptive content: a population level study. British Food Journal. . .

Kesgin, M., Taheri, B., Murthy, R., Decker, J., & Gannon, M. (2021). Making Memories: A Consumer-Based Model of Authenticity Applied to Living History Sites. International Journal of Contemporary Hospitality Management. 33. 3610-3635.

Ettlie, J., Muammer, O., & Miurthy, R. (2021). R&D Dynamic Capabilities in a Changing Regulatory Context. IEEE Transactions on Engineering Management. . .

2020 Submissions

Published Conference Proceedings

Ettlie, J., Murthy, R., & Gianiodis, P. (2020). Open Ambidexterity: Comparing Three Industries for M&A and Crowdsourcing Strategies. World Open Innovation Conference.

2019 Submissions

Published Conference Proceedings

Murthy, R., & Kesgin, M. (2019). An Affordances Approach to Social Media Engagement. International Hospitality Information Technology Association(iHITA) Annual Conference 2019.

Murthy, R., (2019). Certified Benefit Corporations: A Survival Analysis of Hybridity. Society for Marketing Advances.

Invited Article/Publication

Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.

Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.

2018 Submissions

Published Conference Proceedings

Ettlie, J., Murthy, R., & Gianiodis, P. (2018). Open Ambidexterity: M&A versus Crowdsourcing Strategies. World Open Innovation Conference.

Murthy, R., (2018). Online consumer engagement: The role of social currency in reviews. Society for Marketing Advances.

2017 Submissions

Published Conference Proceedings

Murthy, R., Ettlie, J., & Gianiodis, P. (2017). Acquiring Open Innovation. 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE.

Gianiodis, P., Murthy, R., & Ettlie, J. (2017). Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?. World Open Innovation Conference.

Murthy, R., Hodis, M., & Sashittal, H. (2017). Indulgence on Facebook: The Case of Narcissism and Voyeurism. Society for Marketing Advances.

Murthy, R., Hodis, M., & Sashittal, H. (2017). Mediated Voyuerism and Narcissistic Indulgence on Facebook. Marketing Management Association Spring Conference.

2016 Submissions

Published Conference Proceedings

Sriramachandramurthy, R., Hodis, M., Gentilucci, M., & Long, D. (2016). Second Screens: The Case of Distraction vs Enhanced Engagement. Society for Marketing Advances.

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook. American Marketing Association Summer Conference.

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model. 2016 Global Research Symposium on Marketing and Entrepreneurship.

2015 Submissions

Invited Article/Publication

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Case Version: Entifying your brand among Twitter-using millenials. Harvard Business Review. . .

DeMartino, R., Sriramachandramurthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth. . .

Stromeyer, W., Miller, J., Sriramachandramurthy, R., & DeMartino, R. (2015). The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research. Journal of Management. . .

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Entifying Your Brand Among Twitter-using Millenials. Business Horizons. . .

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2015). Interact with Me: A Four Segment Facebook Engagement Framework for Marketers. Journal of Marketing Management. . .

2014 Submissions

Invited Article/Publication

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2014). Is Your Brand a Living Entity?. Sloan Management Review. 55. 95-96.

2013 Submissions

Invited Article/Publication

Liao, A., Hull, C., & Sriramachandramurthy, R. (2013). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. International Journal of Innovation and Technology Management. 10. 24.

2012 Submissions

Published Conference Proceedings

Angelis, J., & Sriramachandramurthy, R. (2012). Are Innovative Companies also More Interactive? Evidence from Company Websites. INFORMS.

Invited Article/Publication

Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Case Version: Targeting college students on Facebook? How to stop wasting your money. Harvard Business Review. . .

Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Targeting college students on Facebook? How to stop wasting your money. Business Horizons. 55. 495-507.

2011 Submissions

Published Conference Proceedings

Sriramachandramurthy, R., Hodis, M., & Sashittal, H. (2011). Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers. 19th International Colloquium in Relationship Marketing.

Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2011). Intentionality to Reality: A Study of How Small Businesses Begin Their Road to Growth. United States Association for Small Business and Entrepreneurship.

Miller, J., Angelis, J., Sriramachandramurthy, R., & DeMartino, R. (2011). Of Breeds, Tricks and Age: the Case of Small Business Growth and Market Choice Strategy. Academy of Marketing Science.

Miller, J., Angelis, J., Sriramachandramurthy, R., & DeMartino, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. The Production and Operations Management Society.

Liao, A., Sriramachandramurthy, R., & Hull, C. (2011). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. Asia Pacific Business Innovation and Technology Management Society.

2010 Submissions

Published Conference Proceedings

Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2010). See How They Grow: Studying Small Venture Growth Through a Qualitative Lens. The Ewing Marion Kauffman Foundation.

Hodis, M., & Sriramachandramurthy, R. (2010). Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information. American Marketing Association Summer Conference.

Sriramachandramurthy, R., & Hodis, M. (2010). Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences. American Marketing Association Summer Conference.

Angelis, J., DeMartino, R., Miller, J., & Sriramachandramurthy, R. (2010). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.

2009 Submissions

Invited Article/Publication

Sriramachandra Murthy, R., Balasubramanian, S., & Hodis, M. (2009). Spyware and Adware: How Do Internet Users Defend Themselves?. American Journal of Business. 24. 41-52.

2008 Submissions

Published Conference Proceedings

Hodis, M., Balasubramanian, S., & Sriramachandramurthy, R. (2008). From Advertising as Information to Advertising as Entertainment: The Impact of Music on the Effectiveness of Current Advertising. Marketing Management Association.

Hodis, M., Balasubramanian, S., & Sriramachandramurthy, R. (2008). Can Consumers Feel Vicariously? A Comparison Between Haptic Information and Online Video Reviews. INFORMS: Marketing Science Institute.

Sriramachandramurthy, R., Balasubramanian, S., & Hodis, M. (2008). Spyware and Adware: How Do Internet Users Defend Themselves - Best Paper Award. Marketing Management Association.

Sriramachandramurthy, R., Balasubramanian, S., Bruner II, G., & Kumar, A. (2008). An Exploration into Consumer Attitudes towards Location Based Advertising. Society for Marketing Advances.

Sriramachandramurthy, R., Hodis, M., & Balasubramanian, S. (2008). Is Proprietary Software Under Threat? An Investigation Into the Adoption of Open Source Software and User Characteristics. INFORMS: Marketing Science Institute.