Sorim Chung

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College of Art and Design College of Engineering Technology College of Health Sciences and Technology College of Liberal Arts College of Science Golisano College of Computing and Information Sciences International Campuses Kate Gleason College of Engineering National Technical Institute for the Deaf Saunders College of Business School of Individualized Study

Sorim Chung

Associate Professor
Saunders College of Business
Department of MIS, Marketing and Analytics

2024 Submissions

Published Conference Proceedings

Chung, S., & Liu, X. (2024). Hurry Up and Buy! How Perceived Urgency Drives Consumer Behavior in Live Commerce. Society for Consumer Psychology (SCP).

Invited Keynote/Presentation

Chung, S., & Liu, X. (2024). Hurry Up and Buy! How Perceived Urgency Drives Consumer Behavior in Live Commerce. Society for Consumer Psychology (SCP).

2023 Submissions

Published Conference Proceedings

Chung, S., & Liu, C. (2023). In a Rush to Buy? How Perceived Urgency Affects Consumers' Live-Commerce Shopping Experience. American Marketing Association (AMA).

Chung, S., & Houston, R. (2023). Big Five and Specific Facets of Impulsivity Predict Online Consumer Behavior. Association for Psychologycal Society (APS).

Invited Article/Publication

Chung, S., & Brasel, S. (2023). Digital Claustrophobia&#x3a; Affective Responses to Digital Design Decisions. <em>Computers in Human Behaivior Reports</em> . .

Chung, S., (2023). Interface-Driven Customer Experience&#x3a; Redefining User Interface &#x28;UI&#x29; Design for Automotive Infotainment System. <em>IEEE Consumer Electronics Magazine</em> . .

Invited Keynote/Presentation

Chung, S., & Houston, R. (2023). Big Five and Specific Facets of Impulsivity Predict Online Consumer Behavior. Association for Psychological Society (APS).

Chung, S., & Liu, C. (2023). In a Rush to Buy? How Perceived Urgency Affects Consumers' Live-Commerce Shopping Experience. American Marketing Association (AMA).

2022 Submissions

Published Conference Proceedings

Chung, S., & Karampela, M. (2022). The Role of Device Type on Online Crowdfunding Decisions. Society for Consumer Psychology (SCP).

Chung, S., & Karampela, M. (2022). The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions. American Marketing Association (AMA).

Chung, S., & Colton, D. (2022). The Impact of Online Shoppers' Gender and Spatial Needs on Purchase Decisions (FULL PAPER PUBLICATION). American Marketing Association (AMA).

Invited Article/Publication

Chung, S., (2022). The Effect of Claustrophobic Tendencies on Digital Spatial Preferences. <em>Frontiers in Psychology</em> . 1&amp;amp&#x3b;&#x23;8211&#x3b;9.

Chung, S., (2022). Online Shoppers&apos; Claustrophobic Tendencies and Spatial Needs. <em>KAUPA Letters</em> 9. 19-22.

Chung, S., Chakravarti, A., & Cho, C. (2022). It Is Different than What I Saw Online&#x3a; Negative Effects of Webrooming on Purchase Intentions. <em>Psychology and Marketing</em> 39. 131&amp;amp&#x3b;&#x23;8211&#x3b;149.

Invited Keynote/Presentation

Chung, S., (2022). The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions. American Marketing Association (AMA).

Chung, S., & Colton, D. (2022). The Impact of Online Shoppers' Gender and Spatial Needs on Purchase Decisions. American Marketing Association (AMA).

Chung, S., (2022). The Role of Device Type on Online Crowdfunding Decisions. Society for Consumer Psychology (SCP).

2021 Submissions

Published Conference Proceedings

Gupta, M., & Chung, S. (2021). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).

Chung, S., & Karampela, M. (2021). The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions. Association for Consumer Research (ACR).

Gupta, M., & Chung, S. (2021). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. Society for Consumer Psychology (SCP).

Invited Article/Publication

Chung, S., & Hair, N. (2021). The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes. <em>International Journal of Advertising</em> 50. 1343&amp;amp&#x3b;&#x23;8211&#x3b;1365.

Chung, S., & Karampela, M. (2021). The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions. <em>Advances in Consumer Research</em> 49. 426-427.

Chung, S., & Karampela, M. (2021). Investigating the Interplay of Device Type, Product Familiarity, and Shopping Motivations on the Accuracy of Product Size Estimations in E-Commerce Settings. <em>Psychology and Marketing</em> 38. 1498&amp;amp&#x3b;&#x23;8211&#x3b;1512.

Invited Keynote/Presentation

Gupta, M., & Chung, S. (2021). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).

Chung, S., & Karampela, M. (2021). The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions. Association for Consumer Research (ACR).

Gupta, M., & Chung, S. (2021). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. Society for Consumer Psychology (SCP).

2020 Submissions

Published Conference Proceedings

Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Association for Consumer Research (ACR).

Invited Article/Publication

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions&#x3a; Investigating Visual Framing Effects on Online Shoppers&apos; Product-Size Estimation. <em>Advances in Consumer Research</em> 48. 289&amp;amp&#x3b;&#x23;8211&#x3b;290.

Invited Keynote/Presentation

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Association for Consumer Research (ACR).

Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.

2018 Submissions

Published Conference Proceedings

Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. Society for Consumer Psychology (SCP).

Chung, S., Cho, C., & Chakravarti, A. (2018). It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping. Society for Consumer Psychology (SCP).

Invited Article/Publication

Chung, S., Kramer, T., & Wong, E. (2018). Do Touch Interface Users Feel More Engaged&#x3f; The Impact of Input Device Type on Online Shoppers&apos; Engagement, Affect, and Purchase Decisions. <em>Psychology and Marketing</em> 35. 795-806.

Invited Keynote/Presentation

Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. Society for Consumer Psychology (SCP).

Chung, S., Cho, C., & Chakravarti, A. (2018). It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping. Society for Consumer Psychology (SCP).

2017 Submissions

Invited Keynote/Presentation

Chung, S., (2017). Executive briefing: Multi-channel shopping &amp; webrooming. US Army NETCOM Command Strategy Group (CSG) forum.

Chung, S., (2017). Perception. 20/20 Research in Focus.

2016 Submissions

Published Conference Proceedings

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Association for Consumer Research (ACR).

Invited Article/Publication

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked&#x3a; Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. <em>Advances in Consumer Research</em> 44. 225&amp;amp&#x3b;&#x23;8211&#x3b;230.

Invited Keynote/Presentation

Chung, S., (2016). Marketing Communications Strategies. American Marketing Association (AMA).

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping. Association for Consumer Research (ACR).

2015 Submissions

Published Conference Proceedings

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. EMAC Doctoral Colloquium.

Chung, S., (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research (AP ACR).

Chung, S., (2015). Do Touch-Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Association for Consumer Research (ACR).

Invited Article/Publication

Chung, S., (2015). Do Touch Screen Users Feel More Engaged&#x3f; The Impact of Touch Interfaces on Online Shopping. <em>Advances in Consumer Research</em> 43. 488&amp;amp&#x3b;&#x23;8211&#x3b;488.

Invited Keynote/Presentation

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. EMAC Doctoral Colloquium.

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research (AP ACR).

Chung, S., (2015). It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touchscreen Users. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Association for Consumer Research (ACR).