Jennifer Matic
Principal Lecturer
Department of Management
Saunders College of Business
585-475-7257
Office Location
Jennifer Matic
Principal Lecturer
Department of Management
Saunders College of Business
Education
BA, Grand Valley State University; MS, Rochester Institute of Technology; Ph.D., University of Bath (United Kingdom)
585-475-7257
Areas of Expertise
Organizational creativity
Customer-focused innovation
Individual creativity
Select Scholarship
Journal Paper
Matic, Jennifer and Besim Agusaj. "The Alignment of Hospitality Education with Industry Needs in Transitional Countries: The Case of Croatia." Revista de Turism 14. (2012): 19-27. Web.
Currently Teaching
MGMT-560
Strategic Management
3 Credits
A capstone course drawing upon major business functions—accounting, finance, marketing, operations management, and organizational theory and how strategic managers integrate functional theories and concepts to create competitive advantage. The course provides an integrated perspective of business organizations toward the achievement of enhanced profitability and a sustainable competitive advantage. Topics include the analysis of business environments, industry attractiveness, and competitive dynamics. Students learn how to formulate and implement effective business-level, corporate-level, and global strategies using theories, cases and a simulation.
SERQ-712
Breakthrough Thinking, Creativity, and Innovation
3 Credits
This is an introductory-level survey course on the dynamics of innovation. The course focuses on individual, team and organization-human and systems dynamics that impact organizational innovation. Students gain awareness in, understanding of and important skills in fostering multi-level organizational human ecologies conducive to the creation of innovation. Issues and challenges important to leaders at all levels in an organization, entrepreneurs and talent management practitioners will be examined and explored. There is a required fee for the class to pay for the administration of the ISPI and Meyers Briggs evaluation instruments.
Students will develop in their understanding of innovation, their own personal innovation capabilities, preferences, and the human dynamics unique to innovation applied in an organizational context. This background is becoming increasingly critical to developing innovation capabilities in and across organizations in our increasingly competitive and complex world. This course will build awareness and improve competency in the application of overall course content and design principles particular to developing innovation-competent individuals, teams, and organizations.
In the News
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June 13, 2022
2021-22 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees.
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June 13, 2022
2021-22 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees.