Matthew Vollmer Headshot

Matthew Vollmer

Lecturer

Department of MIS, Marketing, and Analytics
Saunders College of Business
mvollmer@saunders.rit.edu
585-475-2284
Office Location
LOW-2306

Matthew Vollmer

Lecturer

Department of MIS, Marketing, and Analytics
Saunders College of Business

Bio

With over 15 years of professional business experience, including owning and operating his own business, Dr. Vollmer brings a blend of pragmatic experience and social science research to Saunders College of Business. After years of customer-facing business development roles, Dr. Vollmer became fascinated with better understanding the consumer experience and unveiling consumers’ motivations for making purchasing decisions. 

 

Dr. Vollmer has been devoted to better understanding consumer experiences and the influence technology has on those experiences. His research has included consumer’s technology acceptance of Artificial Intelligence, journalistic coverage and public perceptions of emerging technologies, dissemination of disinformation across social media, digital media’s influence on people’s feelings of loneliness, and digitally mediated communication of sexual consent among college students.  

 

In the classroom, Dr. Vollmer remains focused on helping students discover how emerging technologies can be used as a competitive advantage for aspiring marketing professionals, and how technology will continue to change the marketing and business landscape throughout their careers. After providing historical context to explain the development of the current business environment, he encourages students to imagine what is possible for the future by exercising their critical thinking skills and encouraging students to remain solutions-focused in their work. 

 

Dr. Vollmer is also an alumnus of RIT (M.S. Media Arts and Technology, 2018) thrilled to be “back home” on the RIT campus. If you can’t find him in his office, you might catch him grabbing a coffee at Java’s before running off to a guest lecture, documentary screening, or other amazing events on campus.

mvollmer@saunders.rit.edu
585-475-2284
Personal Links
Personal Website
Curriculum Vitae
Google Scholar
LinkedIn

Currently Teaching

BANA-255
Data Literacy, Analytics, and Decision Making
3 Credits
This course serves as an introduction to the uses (and potential misuses) of data in a wide variety of social settings, including the exploration of contemporary techniques to analyze such data. Data acquisition, cleansing, management, analysis, and visualization will be addressed through hands-on projects. Project work will include contemporary social problems addressed using a dynamic set of resources and technologies. An emphasis will be placed on how insights gleaned from data analysis can be used to guide individual and group decision-making scenarios.
MGMT-101
Business 1: Introduction to Business Communication, Planning & Analysis
3 Credits
This is the first of a two-course sequence, 4 credit year long experience, comprising the freshman-integrated experience. In Business 1, students will be introduced to the key functional areas of business, discuss current factors, events, and trends that impact business, build professional, personal leadership, communication, and teamwork skills, and evaluate business decisions, and the business plan process. By understanding the key functions of business and analyzing business decisions in Business 1, students will be able to then develop their own business ideas in Business 2.
MKTG-230
Principles of Marketing
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
MKTG-320
Digital Marketing
3 Credits
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms.
MKTG-350
Consumer Behavior
3 Credits
A study of the determinants of buying behaviors. Emphasis is on identifying target markets and customer needs, internal and external influences on lifestyle and understanding the buying decision process.
MKTG-776
Product and Brand Management
3 Credits
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm's product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives.

In the News

  • April 12, 2024

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