Sorim Chung
Associate Professor
Sorim Chung
Associate Professor
Education
BJ, MA, University of Missouri, Columbia; MA, Ph.D., University of California, Riverside
Bio
Dr. Sorim Chung is an Associate Professor of Marketing (tenured). She received her Ph.D. in marketing from the University of California-Riverside School of Business and her M.A. and B.J. (Bachelor of Journalism) in advertising from the University of Missouri-Columbia School of Journalism.
Her research interests focus on technology-driven consumer behavior and inclusive marketing, particularly in the context of sensory perception. She has published several research articles in leading marketing journals such as Psychology and Marketing and International Journal of Advertising.
Dr. Chung also has over 10 years of marketing industry experience. She worked for Nike, BMG (Bertelsmann Music Group), and Samsung Group (Cheil Worldwide) and successfully launched various marketing campaigns/projects including several award-winning advertisements and digital marketing campaigns.
Select Scholarship
Peer-Reviewed Journal Articles
Chung, Sorim and S. Adam Brasel (2023), “Digital Claustrophobia: Affective Responses to Digital Design Decisions,” Computers in Human Behavior Reports (Impact factor 4.9; SJR journal rank: Q1 in Applied Psychology).
Chung, Sorim (2023), “Interface Driven Customer Experience: Redefining User Interface (UI) Design Approaches for Automotive Infotainment System,” IEEE Consumer Electronics Magazine (Impact factor 4.14; SJR journal rank: Q1 in Human-Computer Interactions).
Chung, Sorim (2022), “The Effect of Claustrophobic Tendencies on Digital Spatial Preferences,” Frontiers in Psychology (Impact factor 4.23), 1–9.
Chung, Sorim and M. Karampela (2021), Investigating the Interplay of Device Type, Product Familiarity, and Shopping Motivations on the Accuracy of Product Size Estimations in E-Commerce Settings,” Psychology & Marketing (Impact factor 8.9; ABS rating 3; ABDC rating A; RIT rating TOP), 38(9), 1498–1512.
Chung, Sorim, C. Cho, and A. Chakravarti (2021), “It Is Different than What I Saw Online: Negative Effects of Webrooming on Purchase Intentions,” Psychology & Marketing (Impact factor 8.9; ABS rating 3; ABDC rating A; RIT rating TOP), 39(1), 131–149.
Chung, Sorim and N. Hair (2021), “The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes,” International Journal of Advertising (Impact factor 6.2; ABS rating 2; ABDC rating A; RIT rating PREFERRED), 40(8), 1343–1365.
Chung, Sorim, T. Kramer, and E. Wong (2018), “Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers’ Engagement, Affect, and Purchase Decisions,” Psychology & Marketing (Impact factor 8.9; ABS rating 3; ABDC rating A; RIT rating TOP), 35(11), 795-806.
Courses Taught
MKTG-230 Principles of Marketing
MKTG-370 Advertising and Promotion Management
MKTG-489 Integrated Brand Communications
MKTG 763 Buyer Behavior (MBA)
Currently Teaching
In the News
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October 13, 2023
![a balcony under construction.]()
Saunders College of Business nears completion of massive building project
RIT business students and faculty have experienced a number of major enhancements to Max Lowenthal Hall since the start of the fall semester, as the home of Saunders College of Business nears completion of a multi-million dollar expansion and renovation project.
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June 12, 2023
![Saunders College of Business building]()
2022-23 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2022-23 academic year.
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November 14, 2022
Chung publishes research article
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March 2, 2021
Team’s paper accepted at conference