Mrs. Ana Brant, Director, Global Guest Experience &Innovation at Dorchester Collection, USA as a guest lecturer on the topic of "Customer data collection and humanized data"

It is our pleasure to announce the 1st guest lecture of the academic year 2017/2018, and there is no better way than to start off another successful year with hosting one of our Alumni!

Who: Mrs. Ana Brant, Director, Global Guest Experience &Innovation at Dorchester Collection, USA.

When: Friday, September 8th at 1pm (Room 6, Zagreb campus).

Ana holds a BS degree from RIT Croatia and an MS degree from RIT, NY. Her innovation in customer experience led to articles in the Harvard Business Review and speaking engagements at many prominent schools like Harvard University, École Hôtelière de Lausanne and many others.

Under her leadership and with her 10+ years' luxury brand experience and leadership, the Dorchester Collection guest experience index increased by 22% worldwide.

Lecture topic: Ana will talk about the following: how to listen to your customers, channels of listening, what to do with insights you receive, artificial intelligence tool, social media listening strategies, evolution of customer centric organization, and from TQM to Experience Design.

Ana lives in LA, USA and will be visiting our campus- so do not miss the opportunity to meet her J. If you are interested in attending, please sign up at the reception by Thursday, September 7th, 2017 as the number of available seats are limited.