The bachelor of science in marketing from Saunders College delivers a strong foundation of marketing knowledge and skills, focusing on technology and innovation and the linchpins of an RIT education. The curriculum, informed by strong connections with industry, explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.
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Students gain competencies in the technical skills of search engine optimization and data analytics alongside a complete understanding of the dynamic field of marketing and its impact on an organization’s success. Students are encouraged to complete a co-op or internship getting paid experience with top companies from across the industrial spectrum.
