Saunders Business Beat!

Check out your monthly recaps covering all the exciting news from you, our Saunders community, and upcoming events. Students, alums, faculty, and staff can share their news with your Saunders community by emailing us at communications@saunders.rit.edu.

We're onto the future of business + technology! Follow the progress and view photos of the Saunders 36,000+ square-foot expansion and renovation coming 2023.

Saunders Faculty and Staff Go Above and Beyond

• Sorim Chung, Ph.D., assistant professor of marketing, is first author of a research article titled “Digital Claustrophobia: Affective Responses to Digital Design Decisions,” which has been accepted for publication in Computers in Human Behavior Reports. The research is the first to introduce the concept of “digital claustrophobia” in the context of online consumer product satisfaction.
• Olivia Rotondo '23 (MBA) was a featured speaker for St. John Fisher University's Meet the Media, an interactive panel discussion about the relationship between public relations, journalism, and social media hosted by Fisher's Public Relations, Integrated Marketing, and Advertising (PRIMA) group.
• Jesse M. Redlo, adjunct faculty member, spoke at TEDxNazarethCollege about “Fostering Mental Health in the Workplace.”
• Ali Tosyali, Ph.D., and Gijs Overgoor, Ph.D., co-authored a study about detecting fake Amazon reviews in an article titled "Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon." It received media coverage from the local news outlet RochesterFirst.
• Edwin N. Torres, Ph.D., joined Saunders this past academic year as the chair and associate professor for the department of international hospitality and service innovation. He has already launched a social media marketing campaign, developed a summer camp for prospective students, and created a new minor titled "hospitality as real estate" throughout his short time at Saunders.

See these and past months' accomplishments online.

Alumni News and Recognitions

• Arash Memar ‘16 (MIS) and Megan Cornelius ‘17 (accounting and MIS) returned to Saunders to host an “Imposter Syndrome Workshop” for students, providing advice on how to tackle imposter syndrome.

See these and past months' accomplishments online.

News

• Student Janessa Steenberg’s plant-based Parmesan-style cheese start-up company, Panacheeza, has earned her a spot in Venture Creations’ Ignite initiative, which gives promising entrepreneurs the power they need to become successful business owners.

See these and past news online.

Media Coverage

• WXXI, Spectrum, Rochester First, and News 10 spoke with Gijs Overgoor and Ali Tosyali about their research on detecting fake Amazon reviews.
• The Today Show featured Melissa Keomoungkhoun ’15 (advertising and public relations), ’16 MS (hospitality tourism management), and Victor Montiel ’17 (packaging science) and their experience at the restaurant Tatsu Dallas.
• Diversity Inc. talks to dt ogilvie, professor of urban entrepreneurship and economic development, about work opportunities for Black women during the post-slavery Reconstruction period.

See these and past media coverage online.

Recap of Events

Check out photos from the NYS Region 10 DECA Competition at Saunders College of Business. Photos are provided by Julia Pham.

Upcoming Events

• 5:30 p.m. on Friday, January 20
  2023 Saunders Accounting Banquet
• 9 a.m. on Wednesday, January 25
  Saunders Graduate Chat Series
• 11:59 p.m. on Wednesday, January 25
  Foundational Leadership for Career Success Certificate Program - Application Deadline
• 11:59 p.m. on Wednesday, January 25
  Business Skills for Aspiring Leaders Certificate Program - Application Deadline

See these and upcoming events online.