From the Desk of Tim Volkmann - Director of Athletic Communications
My name is Tim Volkmann and I have been the Director of Athletic Communications at RIT since November of 2019.
Gosh, Tim – that sounds like a cool job. What exactly does the Director of Athletic Communications do?
Well, let me tell you. Just about every intercollegiate athletic department in the country, no matter the size, has an “SID,” or Sports Information Director. Originally, SIDs were typically in charge of working with the media who covered collegiate sporting events, keeping track of statistics, records and rosters so newspaper reporters could tell an accurate story about the teams and student-athletes they were writing about. However, the profession has changed dramatically since the days of typewriters and calculators thanks to the multitude of ways fans can now access information about their favorite teams. I can’t even imagine what my job would be like if there wasn’t a website to maintain, live statistics to produce, or social media to update – things a good majority of fans these days have never been without!
Being an SID sound pretty great. How did you get into it?
I grew up in nearby Fairport, N.Y., and started out as the sports editor of my high school newspaper. I was also the manager of our cross country team and kept track of all the times and results for our runners. (I know what you are thinking – and no, it didn’t really get much cooler than being me in high school). From there, I attended SUNY Cortland where I started as the sports editor of the campus newspaper and worked pretty closely with the SID to get information to include in the paper. He really piqued my interest in the profession and let me complete an internship my senior year on my way to a communications degree. Since then, I’ve been lucky to work in some great athletic departments over the last 20-plus years, before jumping at the chance to come back home and join the team at RIT.
RIT is indeed an awesome place to work. How has it gone since you started?
Whelp, a lot has happened to say the least. I recall the day before what would have been my first playoff hockey game after only four months of being on the job. The world all but stopped spinning due to the coronavirus pandemic and, for a guy who makes a living covering athletic competitions, there wasn’t much to write about. However, fast-forward a couple months to when my wife and I welcomed a baby daughter into the world. The sports world started coming back to life, while I was literally in charge of a new life.
Holy moly. How has it all been since then?
I feel like, in a lot of ways, this has actually been my first year at RIT. Not being around to get to know the student-athletes face-to-face was a challenge, and I’m really looking forward to having the opportunity get to know the department even better going forward.
With that said, I’m lucky to be a part of some great teams at RIT. Our Associate Director of Athletic Communications, Steve Jaynes, has been here for almost 20 years and brings a wealth of institutional knowledge to the office every day. We also have a 10-month employee in our office named Mark Jagord, and he’s has done a great job as our AComm Assistant since joining us last summer.
Our office actually reports to University Communications in the Division of Marketing and Communications, and we get to work with some amazing folks who are awesome resources when it comes to spreading the word about athletics. There is also no bigger fan of RIT sports than my boss, AVP for Communications Bob Finnerty (he legit bleeds orange). We also obviously get to work within the Athletics Department as well, along with a great team of coaches and administrators. And if you haven’t had the chance to meet the new Executive AD, Jackie Nicholson, make some time. She is a shot of energy for sure.
What is your favorite part about being an SID?
It is the people I’ve gotten to be around and the relationships I’ve built through the years. We work a lot of long nights and weekends, but being able to work with so many incredible people makes it worthwhile. It all goes back to storytelling as well. Whether you use a typewriter or a laptop, there aren’t many jobs out there better than being able to tout the student-athlete experience at a place like RIT.
Go Tigers!