Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print.

In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios.

This course will engage students in a capstone production experience. Students will work in teams and interact with select industry clients to design, budget, and complete a multi-media project.