William Pope
Professor of Practice
Department of Packaging and Graphic Media Science
College of Engineering Technology
Adjunct Faculty
585-475-7714
Office Location
William Pope
Professor of Practice
Department of Packaging and Graphic Media Science
College of Engineering Technology
Adjunct Faculty
585-475-7714
Currently Teaching
MAAT-102
Introduction to Graphic Media
1 Credits
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society.
MAAT-307
Media Business Management
3 Credits
This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture.
MAAT-544
Color Management Systems
3 Credits
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems.
PPRT-602
Tone and Color Analysis
3 Credits
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems.