This course will focus on the analysis, creation and use of imagery for communication purposes, along with an introduction to symbol and icon design as it relates to branding. Processes and techniques for creating images are explored. Projects incorporate symbolism, concept development and integration of image and text. This course will build upon the principles and theories learned in Graphic Design Studio I with project solutions developed for print media, motion and digital use.

Students will expand upon the principles of grid theory, text and display typography, sequence, page layout, and type and image integration as they relate to a range of design applications: posters, instructional materials, brochures, magazines, books, etc. Visual organization, message communication, and imaging and page layout software skills are integrated in the course.

This course will explore the role of the graphic designer in developing communicative design for advertising. Emphasis will be placed on effective communication of the concept development and client’s message. Advertising will be addressed in a broad context, and the course will include the relationship and use of typography, photographic imagery and layout for advertising impact. At times, this course will collaborate with an upper-level advertising photography class to better understand and experience the working relationship between the photographer and the designer. Some projects will be with outside clients, such as non-profit organizations or the Ad Council.

This course exposes students to the professional environment through outside job opportunities in graphic design studios, advertising agencies, corporate communications departments, and other acceptable organizations. Students will work under the guidance of art directors, creative directors, senior graphic designers, or marketing communications managers and perform creative work that is educational and meaningful for their short-term academic goals as well as their long-range career preparation. Documentation of the experience is required and final review from employer is obtained. The appointed faculty adviser will meet with the student upon completion for final evaluation for a grade. Students must obtain pre-approval of their department and complete the Internship Approval Form. Credit earned is used toward elective credits.

Graphic Design Independent Study will provide students with the ability to focus in a specialized area of graphic design with an individual faculty member. Students, with the assistance of a faculty adviser, will propose a course of study. The independent study student must obtain permission of an instructor and department by completing the Independent Study Proposal Form to enroll.