Prabu David
Provost and Senior Vice President for Academic Affairs
Prabu David
Provost and Senior Vice President for Academic Affairs
Bio
Dr. Prabu David is Provost and Senior Vice President for Academic Affairs at Rochester Institute of Technology. As provost, he serves as the chief academic officer overseeing 11 colleges and 5 international campuses. Among other responsibilities, his office handles curriculum development and assessment, student retention and success initiatives, faculty and staff recruitment and retention, academic support programs, academic affairs, and faculty affairs.
His top leadership priority is to nurture a strong sense of community and belonging in the workplace that leads to the success of students, staff and faculty. In addition, he has advanced a new budget model and highlighted the role of AI as a critical component of the academic mission of the university.
His current research is aimed at developing human-centered AI that is ethical and trustworthy. His recent publications examine acceptance of facial recognition technology, algorithmic bias, AI governance, and privacy.
Previously, he was dean of the College of Communication at Michigan State University, where he expanded their research portfolio, implemented curriculum innovations, improved faculty and student success, advanced DEI initiatives, and led the college to a top 10 international ranking in QS and top 3 position in Shanghai ranking.
His other experiences include serving as associate dean of the Murrow College of Communication at Washington State University and as Director of Undergraduate Studies at the School of Communication at Ohio State University.
He earned his bachelor’s degree in Physics from Loyola College in Chennai, India, a master’s degree in Journalism from Ohio University and Ph.D. in Mass Communication from University of North Carolina, Chapel Hill. His interests include walking, hiking, bicycling, and dabbling in design projects.
Select Scholarship
Choung, H., David, P., & Ling, T.-W. (2024). Acceptance of AI-powered facial recognition technology in surveillance scenarios: Role of trust, security, and privacy perceptions. Technology in Society, 79, 102721. https://doi.org/10.1016/j.techsoc.2024.102721
Sandler, M.L., Choung, H., Ross, A., & David, P. (2024) Empathic communication potential of ChatGPT: A psycholinguistic comparison of human vs LLM-generated dyadic conversations. Proceedings of the 4th International Conference on Pattern Recognition and Artificial Intelligence.
David, P., Choung, H., & Seberger, J. S. (2024). Who is responsible? US Public perceptions of AI governance through the lenses of trust and ethics. Public Understanding of Science, 33(5), 654-672. (Choung et al., 2024)
Choung, H., Seberger, J. S., & David, P. (2023). When AI is Perceived to Be Fairer than a Human: Understanding Perceptions of Algorithmic Decisions in a Job Application Context. International Journal of Human–Computer Interaction, 1–18. https://doi.org/10.1080/10447318.2023.2266244
Choung, H., David, P., & Ross, A. (2023). Trust and ethics in AI. AI & SOCIETY, 38(2), 733–745. http://doi.org/10.1007/s00146-022-01473-4
Choung, H., David, P., & Ross, A. (2023). Trust in AI and its role in the acceptance of AI technologies. International Journal of Human–Computer Interaction, 39(9), 1727–1739. https://doi.org/10.1080/10447318.2022.2050543
Chowdhury, A., Ross, A., & David, P. (2021). DEEPTALK: Vocal style encoding for speaker recognition and speech synthesis. Paper presented at the ICASSP 2021 - 2021 IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP).
In the News
-
September 9, 2024
![Kerry Holiday, an middle aged african american male, sits on decorative cement steps in a black suit, black hat, and black and gray striped tie.]()
Upcoming lecture explores the social potential of artificial intelligence
Kerrie Holley, a pioneering force in technology and innovation, will headline the 2024 Eugene H. Fram Signature Lecture in Critical Thinking at RIT, offering insights on one of the more critical topics of our time: artificial intelligence.
-
May 10, 2024
![Five graduates stand next to each other in regalia in front of the Gordon Field House.]()
Design icon Patricia Moore inspires RIT graduates to embrace change and forge paths of impact
While sharing insights from her own transformative journey, Patricia Moore, a distinguished designer and trailblazing alumna of the class of 1974, encouraged this year’s RIT graduates to embrace the challenges and opportunities that lie ahead and answer the call for change.
-
August 30, 2023
![an artificial intelligence generated image that shows an elementary school aged girl next to a graphic of connected glowing blue lines and dots.]()
Generative artificial intelligence has entered the classroom
As students and faculty return to classes, generative AI tools are presenting many challenges and opportunities. At RIT, the community is acknowledging that generative AI is here to stay and can be used as a force for good.
