Research
Schroeder pioneered research at the intersections of branding and visual culture. He has published widely on branding, communication, identity, media history, and visual culture.
He teaches courses in visual culture and strategic communication, and is a frequent speaker at academic and industry seminars, as well as a regular media commentator. He has a B.A. in Psychology from the University of Michigan and an M.A. and Ph.D. in Social Psychology from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design. He is a member of the Diversity Scholars Network.
He has held visiting appointments at Stockholm School of Economics, London School of Economics (Department of Media and Communications), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), Indian School of Business, Hyderabad (Marketing Department), Shanghai Institute for Foreign Trade, Walailak University, Thailand, and Wesleyan University (Center for the Humanities).
He serves on the editorial boards of the journals Arts and the Market, Consumption Markets & Culture, European Journal of Marketing, International Journal of Indian Culture and Business Management, JCB - Journal of Customer Behavior, Journal of Historical Research in Marketing, Journal of Macromarketing, Journal of Promotional Communications, Marketing Theory, and Visual Methodologies.
Latest book, Designed for Success: Better Living and Self-improvement with Midcentury Instructional Records, published in 2024 by MIT Press.
Recent Online Papers
The Beguiling, Bizarre World of Midcentury Self-Help Records, MIT Press Reader
Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records (excerpt), Jerry Jazz Musician
Midcentury Dance Records and Representations of Identity, Independent Social Research Foundation
The Racialized Strategy of Using Skin in Marketing and Consumer Culture, Medium
Designed for Dancing Outtakes, Volume 2
Designed for Dancing Outtakes, Volume 1
Designed for Dancing: How Midcentury Records Taught America to Dance (excerpt), Jerry Jazz Musician
Album Cover Hall of Fame Interview
Calypso Confusion, MIT Press Reader
Designed for Dancing: How Midcentury Records Taught America to Dance, Go Latin Dance!
How Stereo was First Sold to a Skeptical Public. The Conversation
Recovering and Discovering Album Cover Artists and Photographers. MIT Press blog
Selected papers are available for download on Academia.edu and Research Gate. Or email me: jesgla@rit.edu
Books
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Borgerson, J. and Schroeder, J. (2024), Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records, Cambridge, MA: MIT Press. www.borgersonschroeder.com/ |
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Borgerson, J. and Schroeder, J. (2021), Designed for Dancing: How Midcentury Vinyl Records Taught America to Dance, Cambridge, MA: MIT Press. www.designedfordancing.net/ |
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Schroeder, J. E., Stenport, A. W., and Szalczer, E. (eds.) (2019), August Strindberg and Visual Culture: The Emergence of Optical Modernity in Image, Text, and Theatre, London: Bloomsbury. |
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Borgerson, J. and Schroeder, J. (2017), Designed for HI-Fi Living: The Vinyl LP in Midcentury America, Cambridge, MA: MIT Press. www.designedforhifiliving.com/ |
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Schroeder, J. E. (ed.) (2015), Brands: Interdisciplinary Perspectives, London: Routledge. |
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Warren, S., Bell, E. and Schroeder, J. (eds.) (2014) The Routledge Companion to Visual Organization, London, Routledge. |
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Wu, Z., Borgerson, J. and Schroeder, J. (2013), From Chinese Brand Culture to Global Brands; Insights from Aesthetics: Fashion and History. Basingstoke: Palgrave Macmillan. |
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Schroeder, J. E. (ed.) (2013), Conversations on Consumption, New York: Routledge. |
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Schroeder, J. and Salzer-Mörling, M. (eds.) (2006), Brand Culture, London: Routledge. |
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Schroeder, J. (2002), Visual Consumption, London and New York: Routledge. (Revised edition, 2005) |
Articles and Chapters (selected)
Gordon, N. S., Schroeder, J. and Borgerson, J. (2022), Folk and Fantasy: Colonial Imaginations of Caribbean Culture in Mid-century Calypso Album Cover Art, Howard Journal of Communications. https://www.tandfonline.com/doi/abs/10.1080/10646175.2022.2148226?journ…
Borgerson, J. and Schroeder, J. (2021), “Advertising and the Commodification of Identity Through Skin,” in Encyclopedia of Business and Professional Ethics, edited by Deborah Poff and Alex Michalos, New York: Springer.
Special Issues
Historical Perspectives on Non-western Markets and Consumer Cultures, Journal of Historical Research in Marketing [with Eminigül Karababa], Vol. 11, no. 3, 2019
The Selfie Phenomenon – Consumer Identities in the Social Media Marketplace, European Journal of Marketing [with Richard Kedzior and Douglas E. Allen], Vol 50, nos 9/10, 2016
Communicating Identity / Consuming Difference, Consumption Markets & Culture, Vol. 18, no. 6, 2015
When Images Cause Trouble, Visual Communication Quarterly [with Kelly Norris Martin], Vol. 21, no. 4, 2014
Being Branded, Scandinavian Journal of Management [with Jonathan Gosling and Katie Sullivan], Vol. 29, no. 2, 2013
Aesthetics, Images, and Vision, Marketing Theory, Vol. 6, no. 1, 2006
Gender and Identity, Consumption Markets & Culture, Vol. 6, no. 1, 2003