Vignelli Packaging August 2021

"Although the primary function of packaging is to protect the product, its most important function is to create an intangible expression of the product either through the use of visual metaphors, or by describing it objectively and visually articulating the typography. In packaging, truth and lies often share the same surface, and that ambiguity is also a part of the communication." – Lella and Massimo Vignelli

Explore the work of designers Lella and Massimo Vignelli through their own words, from 1960s cologne to Bloomingdale's shopping bags to Italian wine in our online exhibition.

Click an image below to learn more about each artifact in our digital archives!