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College of Liberal Arts

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Faculty Scholarship 2010

School of Communication

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Grant Cos

Associate Professor
School of Communication
College of Liberal Arts

2010 Submissions

Published Article

Jenkins, Keith B., and Grant Cos. “A Time for Change and a Candidate’s Voice: Pragmatism and the Rhetoric of Inclusion in Barack Obama’s 2008 Presidential Campaign.” American Behavioral Scientist, 54.3 (2010): 184-202. Print.

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Keith B. Jenkins

Associate Professor
School of Communication
College of Liberal Arts

2010 Submissions

Published Article

Jenkins, Keith B., and Grant Cos. “A Time for Change and a Candidate’s Voice: Pragmatism and the Rhetoric of Inclusion in Barack Obama’s 2008 Presidential Campaign.” American Behavioral Scientist, 54.3 (2010): 184-202. Print.

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Jonathan SchroederWilliam A. Kern Professor in Communications

Professor
School of Communication
College of Liberal Arts

2010 Submissions

Published Article

Puntoni, Stephano, Jonathan E. Schroeder, and Mark Ritson. “Meaning Matters: Polysemy in Advertising.” Journal of Advertising, 39.2 (2010): 51-64. Print. «

Buchanan-Oliver, Margo, Angela Cruz, and Jonathan E. Schroeder. “Shaping the Body and Technology: Discursive Implications for the Strategic Communication of Technological Brands.” European Journal of Marketing, 44.5 (2010): 635-652. Print. «

Rice, Diana R., Jonathan E. Schroeder, et al. “What Did You Just Call Me? European and American Ratings of the Valence of Ethnophaulisms (Ethnic Labels).” Journal of Language and Social Psychology, 29.1 (2010): 117-131. Print. «

Patterson, Maurice, and Jonathan E. Schroeder. “Borderlines: Skins, Tattoos, and Consumer Culture Theory.” Marketing Theory, 10.3 (2010): 253-267. Print. «

Schroeder, Jonathan E., and I. Fillis. “Aesthetic Leadership.” Political and Civic Leadership: A Reference Handbook, (2010): 1063-1070. Print. *

Schroeder, Jonathan E. “The Artist in Brand Culture.” Marketing the Arts: A Fresh Approach. eds. Daragh O’Reilly and Finola Kerrigan, London: Routledge, (2010): 18-30. Print.

Schroeder, Jonathan E. “Value Creation and the Visual Consumer.” Beyond the Consumption Bubble, (2010): n.p. Print. É 

Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. “Fashion Systems and Historical Culture in the Development of Chinese Global Branding.” Advances in Consumer Research, (2010): 199-201. Print.

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