Edwin Torres Areizaga Headshot

Edwin Torres Areizaga

Department Chair

Department of International Hospitality and Service Innovation
Saunders College of Business

585-475-4298
Office Location

Edwin Torres Areizaga

Department Chair

Department of International Hospitality and Service Innovation
Saunders College of Business

Education

Ph.D. in Hospitality Management from Purdue University;M.S. in Hospitality Management from Purdue University;BS in Business (Human Resource Management and Marketing) from the University of Puerto-Rico Mayaguez

Bio

Dr. Torres is the Chair and Associate Professor for the department of International Hospitality and Service Innovation for the Rochester Institute of Technology (RIT). He holds a Ph.D. and Master’s degree in Hospitality Management from Purdue University and a Bachelor’s degree in Business with majors in Human Resource Management and Marketing from the University of Puerto-Rico Mayaguez. Dr. Torres is also a certified Professional in Human Resources (PHR) by the Human Resource Certification Institute. Prior to his role at RIT, Dr. Torres worked at the University of Central Florida, Rosen College of Hospitality Management. His industry experience includes hotel management, restaurant management, wealth management, and consulting. Dr. Torres has research interests in consumer behavior, services marketing and human resource management. He is published in numerous top-tier journals in the fields of marketing, hospitality, management, and tourism. He has published 45 scholarly articles, 27 conference proceedings, 8 magazine articles, and one textbook titled “Customer services marketing: Managing the customer experience”. 

585-475-4298

Currently Teaching

HSPT-225
3 Credits
Hospitality and tourism industry is one of the largest industries in the world. This introductory course provides students with an overview of hospitality industry and segments of travel and tourism. Students are introduced to career opportunities and skills needed to succeed in the specific hospitality and tourism fields. Students examine the growth and development of industry segments and their distinguishing characteristics, current issues and trends. Students will learn about the interdependence of the various industry players and the roles of these diverse participants within the industry. The concepts and practices of hospitality management are examined and discussed.
HSPT-735
3 Credits
Creating memorable experience is a crucial differentiator for hospitality and tourism enterprises. Guided by the concepts of “hospitality” and “being hospitable”, this course introduces theories and methods that can be utilized during the service encounter to trigger optimal customer experiences through physical, social, and cultural interactions. This course addresses the co-creation of the experiences and value not only from hospitality and tourism service providers but also from the engagement of customers. The course puts an emphasis on the design of the customer journey, including theming, storytelling, and sensory, as well as unfolding customer experience in the phygital (physical and online) platform.

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