Inga Grote-Ebbs Headshot

Inga Grote-Ebbs

Adjunct Faculty


Inga Grote-Ebbs

Adjunct Faculty


Currently Teaching

MKTG-851
2 Credits
A general management perspective on the critical impact of marketing in organizations. Topics include an overview of the marketing process, market research, segmentation, and target markets. The focus is on the process of creating, communicating, and delivering customer value through the marketing mix. The course is structured around the managerially controllable elements of product, price, promotion and distribution, plus the interrelationships of these elements.