Jing Tang Headshot

Jing Tang

Assistant Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

585-475-2015
Office Location

Jing Tang

Assistant Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Bio

Jing Tang earned her Ph.D. in Design and Innovation, from Weatherhead School of Management, Case Western Reserve University. Her research primarily lies in digital innovations and digital strategies, with a current focus on the design of platforms and the interaction between humans and technologies. Her studies mainly adopt mixed methods and theories from Management Information Systems, Marketing, and Strategy. Jing is teaching Business Analytics and Marketing Analytics.  

585-475-2015

Currently Teaching

BANA-255
3 Credits
This course serves as an introduction to the uses (and potential misuses) of data in a wide variety of social settings, including the exploration of contemporary techniques to analyze such data. Data acquisition, cleansing, management, analysis, and visualization will be addressed through hands-on projects. Project work will include contemporary social problems addressed using a dynamic set of resources and technologies. An emphasis will be placed on how insights gleaned from data analysis can be used to guide individual and group decision-making scenarios.
MGIS-650
3 Credits
This course serves as an introduction to data analysis including both descriptive and inferential statistical techniques. Contemporary data analytics and business intelligence tools will be explored through realistic problem assignments.

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