Quang Bui Headshot

Quang Bui

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business
qnbui@saunders.rit.edu
585-475-4411
Office Location
LOW-2321

Quang Bui

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BS, MS, Brigham Young University; Ph.D., Bentley University

Bio

Quang “Neo” Bui is an Associate Professor of Information Systems at the Rochester Institute of Technology. He received his Ph.D. from Bentley University. His research interests include human-centered AI, digital transformation, and health IT adoption. His research has been published in top Information Systems journals such as the Journal of Management Information Systems, Journal of Strategic Information Systems, Information & Management, Information and Organization, Communication of the ACM, and Communications of the AIS.

qnbui@saunders.rit.edu
585-475-4411
Personal Links
Personal Website
ORCID
Google Scholar
LinkedIn
Areas of Expertise
Digital Transformation
Healthcare Technology
Information Science
Technology Adoption

Select Scholarship

  1. Adelakun, O., Bui, Q., Turel, O., and Anderberg, G. (2025). Survival of the Fittest through Digital Transformation: Turning the Board’s Digital Awareness to Action. Information Systems Journal. https://doi.org/10.1111/isj.12587
  2. Bui, Q. N., & Moriuchi, E. (2023). Effectiveness of Health Communication Technology on Compliance Disposition of Covid-19 Guidelines. Communications of the Association for Information Systems, 52(1), 39. https://doi.org/10.17705/1CAIS.05252
  3. Bui, Q. N. and Lyytinen, K. (2022). Aligning Adoption Message with Audience’s Priorities: A Mixed-Methods Study of the Diffusion of Enterprise Architecture among the US State Governments. Information & Organization, 32(4), 100423. https://doi.org/10.1016/j.infoandorg.2022.100423
  4. Malik, N., Spencer, D., and Bui, Q. N. (2021). Power in the US Political Economy: A Network Analysis. Journal of the Association for Information Science and Technology, 72(7), 811-823. https://doi.org/10.1002/asi.24453
  5. Levy, M. and Bui, Q. N. (2019). How Field-Level Institutions Become a Part of Organizations: A Study of Enterprise Architecture as a Tool for Institutional Change. Information & Organization, 29(4), 1-23 https://doi.org/10.1016/j.infoandorg.2019.100272
  6. Bui, Q. N., Leo, E., Adelakun, O. (2019). Exploring Complexity and Contradictions in Information Technology Outsourcing: A Set-Theoretical Approach. Journal of Strategic Information Systems, 28(3), 330-355 https://doi.org/10.1016/j.jsis.2019.07.001

Currently Teaching

MGIS-320
Database Management Systems
3 Credits
Transforming data into information is critical for making business decisions. This course introduces students to the concepts of data, information and the business database management systems (DBMS) used by modern organizations. Exercises and hands-on projects are used to model the information needs of an organization and implement and query databases using applications such as Microsoft Access and SQL.
MGIS-355
Business Intelligence
3 Credits
The course is intended to provide an integrative foundation in the field of business intelligence at both the operational and strategic levels. Students will experience a variety of contemporary tools to analyze complex business data and arrive at a rational solution. Topic such as data warehousing, visualization and data mining will be covered, along with other topics relevant to the field of business intelligence. The computer will be used extensively throughout the course.
MGIS-450
Enterprise Systems
3 Credits
This course explores the role of enterprise resource planning (ERP) systems in organizations. Students analyze cross-functional business processes and ERP systems commonly used to support these processes. Students engage in a hands-on project using a current ERP system, such as SAP R/3, to demonstrate, analyze and design system structures, key data elements and process configurations that support cross-functional business processes, including accounting, sales, material management, production and distribution.
MGIS-760
Integrated Business Systems
3 Credits
This course focuses on the concepts and technologies associated with Integrated Business Information Systems and the managerial decisions related to the implementation and ongoing application of these systems. Topics include business integration and common patterns of systems integration technology including enterprise resource planning (ERP), enterprise application integration (EAI) and data integration. The key managerial and organizational issues in selecting the appropriate technology and successful implementation are discussed. Hands-on experience with the SAP R/3 system is utilized to enable students to demonstrate concepts related to integrated business systems. (familiarity with MS Office suite and Internet browsers)
MGIS-812
Management Information Systems: Theories and Perspectives
3 Credits
The doctoral seminar course introduces students to the most prominent theoretical streams within the scholarly discipline of Management Information Systems. Students read, analyze, and discuss seminal research manuscripts within the field. Through these analyses, they discern underlying assumptions, philosophical/ ontological stances, and central arguments of the various works. In addition, students complete a focused exploration of the research corpus of one or more significant researchers within the discipline.

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