Victor Perotti Headshot

Victor Perotti

Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Office Location

Victor Perotti

Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BS, MA, MS, Ph.D., The Ohio State University


Personal Links
Areas of Expertise

Select Scholarship

Invited Article/Publication
Lagiewski, R., & Perotti, V. (2023). Customer experiences and situational vulnerability&#x3a; An exploration of hotel services during a disaster. <em>International Journal of Hospitality Management,</em> 108. .
Akdevelioglu, D., Kara, S., & Perotti, V. (2023). Online Brand Communities as Social Networks&#x3a; Affective Processes Behind Online Brand Community Engagement and Word-of-Mouth. <em>Journal of Brand Management</em> . .
Lambie, A., Tuten, T., & Perotti, V. (2021). To Share or Not to Share&#x3f; Branded Content Sharing in Twitter. <em>Atlantic Marketing Journal</em> . .
Invited Keynote/Presentation
Wu, K., Yu, Y., Perotti, V., & Xu, C. (2019). Finding the Next Unicorn Using Social Network Analysis. Conference on Intelligent Information Retrieval in Accounting and Finance.
Reynolds, P., Ettlie, J., & Perotti, V. (2017). First movers versus Followers in B-Corporations. PDMA research symposium.
Perotti, V., (2014). Are Disciplines Too Specialized?. Kern Symposium.
Full Length Book
(2016). Diversity in Deaf Dducation. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2009). Need title of the book, newsletter or source. Perotti, V., & Badesha, S.
Book Chapter
(2016). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship.. Diversity in Deaf Dducation. 473&amp;#8211;505. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2015). . 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2009). New York State Center for Services Innovation. Need title of the book, newsletter or source. Perotti, V., & Badesha, S.
Published Conference Proceedings
Yu, Y., & Perotti, V. (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.
Perotti, V., (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.. AMCIS 2015.
Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V. (2014). Deaf Workers: Educated and Employed, but Limited in Career Growth. International Congress on the Education of the Deaf.
Full Patent
(2002). A Method and System For Visualization of Web Usage Patterns..
(2002). A Method and System For Visualization of Web Usage Patterns..

Currently Teaching

BANA-780
3 Credits
This course provides foundational, advanced knowledge in the realm of business analytics. Advanced topics such as machine learning, analysis of structured data, text mining, and network analysis are covered. Industry standard tools such as R and Python are extensively used in completing student projects.
BANA-785
3 Credits
Students apply their mathematical, data analytic, and integrative business analytics skills in a complex project involving real or simulated data. Under the supervision of an advisor, students work in teams to perform a stipulated task/project and write a comprehensive report at the end of the experience. Subject to approval by the program director, an individual student internship/coop followed by an in-depth report may obtain equivalent credit.
DECS-810
2 Credits
This course introduces concepts for interpreting and analyzing data as a tool for assisting managers in making complex business decisions. Topics to be covered include: review of descriptive statistics, normal distribution, sampling distributions, estimation, test of hypothesis for single and two populations, linear regression, multiple regression and model building. The application of appropriate statistical tools will be required.
MGIS-650
3 Credits
This course serves as an introduction to data analysis including both descriptive and inferential statistical techniques. Contemporary data analytics and business intelligence tools will be explored through realistic problem assignments.

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