Akdevelioglu publishes article on human-technology integration spectrum
Duygu Akdevelioglu, assistant professor, Department of MIS, Marketing and Analytics, published “Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum” in the Journal of Macromarketing. This research introduces how material can be integrated within the body, such as no contact, touch non-wearable, touch wearable, etc., helping marketers and policymakers understand how technology integration impacts the existing institutional political, social, and economic structures and guides them to implement best practices related to human technology integration for consumers and society.
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