Team’s paper accepted at conference
Mansi Gupta ’20 MS (business analytics) and Sorim Chung, assistant professor of marketing, had a working paper titled “Does the pandemic influence the country of origin effect? Higher purchase intentions toward face masks from developing countries” accepted at the top peer-reviewed marketing conferences 2021 Winter Conference of the American Marketing Association (AMA) and Society of Consumer Psychology (SCP).
Recommended News
-
December 18, 2024
![Broadcasters Noah Blankenship and Jason Altmann stand in front of an NHL sign with a small table in front of them.]()
American Sign Language broadcasters talk Winter Classic
NHL.com speaks with Noah Blankenship '20 (MBA) about the importance of accessibility and inclusion in sports commentary.
-
December 12, 2024
![people sit on both sides of a fashion show runway where a person in a dress in clown styling walks down the center.]()
Designers leave nothing on the table during the Beyond Fashion showcase
Decked out with technicolor lights and vibrant animated displays, RIT’s MAGIC Spell Studios soundstage became a runway last week during Beyond Fashion. The rainbow runway featured a diverse collection of garments and wearables crafted by local designers and RIT students across multiple disciplines.
-
December 10, 2024
![Chris Soukup stands in a blue shirt against a brick wall.]()
EMBA student leverages RIT for inclusive leadership growth
Chris Soukup, a graduate student in the RIT Executive MBA program, is the CEO of Communication Service for the Deaf, a nonprofit organization that provides resources and services to benefit the Deaf and hard-of-hearing community in the employment sector. -
December 9, 2024
![the words distinguished alumni awards appear in yellow and orange on a black background]()
Distinguished Alumni Award winners named for 2024-2025
CEOs, Chief Financial Officers, and Chief Technology Officers are among the 12 RIT alumni honored with Distinguished Alumni Awards for the 2024-2025 year.
