Tape Measure Range Re-Design

The tape measure has been around for a long time. What can be done to such a simple tool to make it new and easier to use? This was the goal of this project. The current line of Ox tape measures was improved by looking at other tape measures on the market and receiving feedback from the people that use tape measures. The new line of Ox tape measures will be perfect for anyone to use no matter their preferences when it comes to the specific features.