Made at MAGIC
MAGIC Spell Studios is the entrepreneurial and commercial heart of RIT’s media, arts, and games communities.
Students embrace our motto “we learn by making things,” by contributing to projects above and beyond their classroom requirements. Whether for research and independent exploration or in hopes of starting up their own studios and businesses, project teams publish films, games, interactive experiences and more for public distribution through MAGIC.
Can you learn Japanese by solving puzzles? So to Speak is a game about wandering in Japan, looking at signs, overhearing conversations, and using context clues in the environment to figure out what it all means. No background in Japanese is assumed.
"ScienceLore" bridges science with social studies for children ages 5-8. Each episode of "ScienceLore" focuses on a common perception of an animal (ex. ravens are tricksters, owls are wise, etc.), explores the different cultural myths surrounding that perception, then shares the real science that either supports or negates the lore. "ScienceLore: Ravens" is a Halloween special and pilot episode of a 2D and 3D animated educational series. Viewers of this pilot episode will go on an artistic and educational journey as several distinct art styles tell the story of "Ravens" and the symbolic macabre and trickery that they embody.
A Walk with Yiayia is a light adventure game/visual novel about taking your Greek grandmother on a walk after she's lost her confidence from having a scary fall. Connect with Yiayia through engaging conversations, explore a relaxing environment, and complete micro-quests in this thoughtful, bite-sized adventure.
Maker Program
The goal of the MAGIC Maker program is to provide students with the funding and support to manage their own digital media (games, film, digital media, interactive experiences, digital design and more) projects and prepare them for publication and investment-readiness.
Traver Creative Technologist (Founders) Program
This new program integrates problem-solving, customer discovery, business model exploration, technology development (including prototyping), business acceleration, and learning frameworks for creative technologists at RIT. Students with high potential for entrepreneurial success will be supported through mentorship of RIT experts and coaches.
Community Incubator Program
The goal of our Community Incubator Program is to assist indie developers in the Greater Rochester area (including the Finger Lakes and Western New York) who are developing games. We are excited to extend our reach and support beyond the RIT campus: this unique opportunity is for individuals who are not currently RIT students, staff, or faculty.