Prabu David
Provost and Senior Vice President for Academic Affairs
Prabu David
Provost and Senior Vice President for Academic Affairs
Bio
Dr. Prabu David is Provost and Senior Vice President for Academic Affairs at Rochester Institute of Technology. As provost, he serves as the chief academic officer overseeing 11 colleges and 5 international campuses. Among other responsibilities, his office handles curriculum development and assessment, student retention and success initiatives, faculty and staff recruitment and retention, academic support programs, academic affairs, and faculty affairs.
His top leadership priority is to nurture a strong sense of community and belonging in the workplace that leads to the success of students, staff and faculty. In addition, he has advanced a new budget model and highlighted the role of AI as a critical component of the academic mission of the university.
His current research is aimed at developing human-centered AI that is ethical and trustworthy. His recent publications examine acceptance of facial recognition technology, algorithmic bias, AI governance, and privacy.
Previously, he was dean of the College of Communication at Michigan State University, where he expanded their research portfolio, implemented curriculum innovations, improved faculty and student success, advanced DEI initiatives, and led the college to a top 10 international ranking in QS and top 3 position in Shanghai ranking.
His other experiences include serving as associate dean of the Murrow College of Communication at Washington State University and as Director of Undergraduate Studies at the School of Communication at Ohio State University.
He earned his bachelor’s degree in Physics from Loyola College in Chennai, India, a master’s degree in Journalism from Ohio University and Ph.D. in Mass Communication from University of North Carolina, Chapel Hill. His interests include walking, hiking, bicycling, and dabbling in design projects.
Select Scholarship
Choung, H., David, P., & Ling, T.-W. (2024). Acceptance of AI-powered facial recognition technology in surveillance scenarios: Role of trust, security, and privacy perceptions. Technology in Society, 79, 102721. https://doi.org/10.1016/j.techsoc.2024.102721
Sandler, M.L., Choung, H., Ross, A., & David, P. (2024) Empathic communication potential of ChatGPT: A psycholinguistic comparison of human vs LLM-generated dyadic conversations. Proceedings of the 4th International Conference on Pattern Recognition and Artificial Intelligence.
David, P., Choung, H., & Seberger, J. S. (2024). Who is responsible? US Public perceptions of AI governance through the lenses of trust and ethics. Public Understanding of Science, 33(5), 654-672. (Choung et al., 2024)
Choung, H., Seberger, J. S., & David, P. (2023). When AI is Perceived to Be Fairer than a Human: Understanding Perceptions of Algorithmic Decisions in a Job Application Context. International Journal of Human–Computer Interaction, 1–18. https://doi.org/10.1080/10447318.2023.2266244
Choung, H., David, P., & Ross, A. (2023). Trust and ethics in AI. AI & SOCIETY, 38(2), 733–745. http://doi.org/10.1007/s00146-022-01473-4
Choung, H., David, P., & Ross, A. (2023). Trust in AI and its role in the acceptance of AI technologies. International Journal of Human–Computer Interaction, 39(9), 1727–1739. https://doi.org/10.1080/10447318.2022.2050543
Chowdhury, A., Ross, A., & David, P. (2021). DEEPTALK: Vocal style encoding for speaker recognition and speech synthesis. Paper presented at the ICASSP 2021 - 2021 IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP).
In the News
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November 15, 2024
![A young woman with long dark blonde hair is standing in profile smiling at the camera with one hand on her hip.]()
Kelly Norris Martin named dean of RIT’s College of Liberal Arts
Kelly Norris Martin, who has been a faculty member in the College of Liberal Arts for over a decade, has served as interim dean of the college since April 2023. She was selected as dean after a national search and will assume the role on Dec. 1.
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November 1, 2024
![the words AI Cluster Hire Initiative appear ona black background with an orange arrow pointing down to the lower left.]()
Upcoming cluster hires in artificial intelligence solidify RIT as a leader in the field
As RIT continues its drive to become a leader in the higher education artificial intelligence space, more than 40 positions spanning multiple disciplines are expected to be filled as part of the university’s commitment to expand its AI expertise.
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September 9, 2024
![Kerry Holiday, an middle aged african american male, sits on decorative cement steps in a black suit, black hat, and black and gray striped tie.]()
Upcoming lecture explores the social potential of artificial intelligence
Kerrie Holley, a pioneering force in technology and innovation, will headline the 2024 Eugene H. Fram Signature Lecture in Critical Thinking at RIT, offering insights on one of the more critical topics of our time: artificial intelligence.
