Games, Film, and Digital Media

A multidisciplinary, entrepreneurial approach to digital media research and production.

7K

7,000 sq. ft. sound stage plus post-production sound mixing and color correction facility

1st

University to publish to Xbox One platform

1 of 3

Empire State Development-designated Digital Game Hubs

960

Video- and audio-related items students can check out and use through the School of Film and Animation

MAGIC Center

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Learn more about the MAGIC Center 

Multidisciplinary Research in VR/AR/MR/XR

Frameless Labs

Frameless Labs serves to bring attention to all research, innovation, and artistic creation in the fields of virtual and augmented reality at RIT. By providing symposia and an online space for the community of VR/AR makers at RIT to collaborate, Frameless Labs supports the growth of existing ventures and the inspiration of new projects and technology. Frameless Labs also serves to connect RIT ideas to the greater outside community of VR and AR thought leaders.

Learn more about Frameless Labs

Key Faculty

W Michelle Harris
Associate Professor
School of Interactive Games and Media
Carlos Castellanos
Assistant Professor
School of Interactive Games and Media
Dave Sluberski
Principal Lecturer
School of Film and Animation
Mark Reisch
Associate Professor
School of Film and Animation
Jesse O'Brien
Assistant Professor
School of Film and Animation
David Simkins
Associate Professor
School of Interactive Games and Media
Chao Peng
Associate Professor
School of Interactive Games and Media
Flip Phillips
Professor
School of Film and Animation
Adam Smith
Associate Professor
School of Design
David Long
Director of RIT MAGIC Center
MAGIC Center
Stephen Jacobs
Professor
School of Interactive Games and Media
Joe Geigel
Professor
Department of Computer Science
Susan Lakin
Professor
School of Photographic Arts and Sciences

Latest News

  • April 23, 2022

    four panelists sit on a stage before a large screen that says, Futurists Symposium.

    RIT alumni foreshadow how technology, the arts, and design will change the future

    Aaron Gordon ’13, CEO of Optic Sky, an advertising and digital experience production company; Franklyn Athias ’85, CTO and senior vice president for Xfinity Mobile Retail Convergence; and Erin Sarofsky ’98, ’00 MFA, an award-winning creative visionary, discussed how the pandemic opened up the eyes of many industries to the future.

  • April 12, 2022

    graphic for Futurists Symposium.

    Acclaimed alumni explore what’s next at Imagine RIT Futurists Symposium

    Accomplished alumni are returning to campus to discuss the future of technology, art, and design as part of the Imagine RIT: Creativity and Innovation Festival on April 23. The Imagine RIT Futurists Symposium is from 11 a.m. to 12:30 p.m. in the Wegmans Theater, RIT MAGIC Center. It will also be available to watch as a livestream.

  • April 7, 2022

    graphic for Rochester Institute of Technology Hearthstone collegiate masters champions.

    RIT Esports wins 2022 ‘Hearthstone’ Collegiate Masters Tournament

    RIT Esports is a national champion again, after a team of students came out victorious in the 2022 Hearthstone Collegiate Masters Tournament. The Tigers bested more than 200 teams to win the tournament, which is the main event for collegiate Hearthstone and is run by the game’s maker, Blizzard Entertainment.

  • April 7, 2022

    computer gaming consoles with monitors, keyboards and headsets.

    The emergence of esports 

    The Rochester Beacon talks to Chad Weeden, director of Esports and CyberSecurity Range, about esports at RIT.