About Us

Technically Speaking is a student-run, faculty-led Ad and PR agency at RIT within the School of Communication. As a group of students interested in pursuing media industry-related careers, Technically Speaking provides an incomparable learning experience. We work to provide high-quality services from brand strategy to content creation that emphasize and build upon client goals. At Technically Speaking we believe that there is always more to the story thus, in the interest of each of our publics, we dare to say more…

Founding Story

Technically Speaking is a student advertising and public relations agency founded in the fall of 2022 by a group of bright-minded RIT students with the support of School of Communication professors Julie Napieralski and Kari Cameron. These students were committed to building a student agency that would outlast them and give incoming students the opportunity and experiences to better prepare them for their careers in the advertising and public relations industry.

Vision

We hope to create an environment where students will execute real-world projects, discover and hone their diverse talents and areas of expertise before they graduate. We also envision Technically Speaking as synonymous with quality work and the first choice among clients seeking strategic communication support both within RIT and the surrounding community.

Mission

To create content, messaging and materials to spread communiqué throughout the RIT community and support the communication needs of any associated organization. We provide a modern feel from a progressive voice and strive to connect individuals through inclusive use of digital platforms and other media outlets.

Values

Collaboration

We want to use our members’ expertise and share our knowledge to effectively complete projects.

Esteem

We pride ourselves in our work, have confidence in ourselves and each other, and the value our agency brings to help clients reach new heights within their industry.

Growth

We hope to gain experience and develop skills to advance the capabilities of our agency and ourselves as we prepare to move on to careers in marketing, public relations, advertising and beyond.

Inclusion

We aim to be an all embracing ensemble that harbors diversity and nurtures a judgment-free environment.

Transparency

We want you to see it all! We form collaborative relationships with our clients that succeed through teamwork and constant communication. We'll work with you every step of the way to make sure we deliver work that we're both proud to put our name on.

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