Jim Swift BS ’88 has parlayed his boyhood fascination with sports statistics into a successful career as a data geek. As CEO of Cortera, his mission is to change the B2B information universe with long overdue insights into businesses to help organizations improve sales performance and risk management.  Cortera provides information-centric solutions that power business-to-business interactions, delivering behavioral intelligence on millions of businesses, working with thousands of companies throughout the supply chain to streamline processes and inform decisions.  
 
Prior to taking the helm at Cortera in 2006, Jim was the COO of LexisNexis Risk Management, where he was responsible for the unit’s commercial markets, and Executive Vice President at Seisint, which was acquired by LexisNexis. At Seisint, Jim was a key executive serving in various leadership positions in operations, sales, product development and strategy. Before Seisint, Jim was a senior vice president at Modus Operandi, a management and technology consulting firm specializing in business process reengineering and automation for Fortune 500 clients. Jim was responsible for directing the Business Solutions practice, driving innovative solutions with a host of financial services, telecommunications and other companies. 
 
Although Jim prefers the sunny climes of Florida, where he lives with his wife and their three children, he has willingly returned to RIT in winter to share his expertise with current students, most recently presenting “Your Competitive Advantage? Data Superhero!” in the prestigious KGCOE Dean’s Alumni Speaker Series.