Adam Smith is an Associate Professor in the undergraduate New Media Design (NMD), BFA and graduate Visual Communication Design, MFA programs in the School of Design at RIT. With 18 years of academic experience coupled with over 15 years of consulting and corporate work in multimedia, e-learning, interactive, web, mobile and UX design, Adam brings a unique and diverse educational and professional expertise to user experience and visual design across digital devices and displays. Adam has helped establish national recognition and award-winning work through integrating industry partnerships, research projects and collaborations with regional and national brands and students. As a member of the Personalized Healthcare Technology signature interdisciplinary research area within RIT, Adam engages undergraduate and graduate design students with biomedical and technology researchers from across campus. Through ongoing engagements and pedagogical investigation, the integration of design education across interdisciplinary environments is at the core of Adam's research and teaching.