2016 Senior ID Studio I: Toy Design
Each Senior Industrial Design student was responsible for designing a toy appropriate for a child between the ages of birth and 10 years.
Students identified a target age range and gender (if applicable) and researched the typical developmental milestones and interests of the chosen audience. Each student also chose a company or brand to research, and identified company values & demographics, target customer(s), brand aesthetics, current & past product assortments/lines, frequency of line updates, price points, competitor brands, benchmark brands, etc.
Each student designed 3-4 unique toy styles as additions to their chosen brand/collection. After presenting their research & concepts to their classmates, the class voted on which toy design each student developed into a final prototype.
Chosen designs were taken through 3-4 rounds of prototyping. Students heavily documented in both writing and with photography their complete design & development process.
Photography credit: Elizabeth Lamark
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12235.jpeg)
SensiCube | Karl Zimmer
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12234.jpeg)
Generation Omega | Tania Saliba
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12233.jpeg)
Albers Blocks | Zachary Olmsted
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12232.jpeg)
Lil’ Adventurer: Shallow Seas Edition | Catheryn McCarthy
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12231.jpeg)
Mechabo | Kramer Campisano
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12230.jpeg)
Leapfrog | Frances Marie Garrote
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12229.jpeg)
Play Sink | Natalie Engel
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12228.jpeg)
Land of Nod Playhouse | Abagail Bleakney
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12227.jpeg)
ASL Toys | Ashley Albanese
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12226.jpeg)
BloQ | Hengbo Zhang
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12225.jpeg)
Calico Critters: Fangel Ferret | Kristy Younglove
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12224.jpeg)
Cafe Rocker | N. James Whitehill IV
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12223.jpeg)
Warren: The Bird-Brained Bug Catcher | Andrew Stephens
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12222.jpeg)
Backwoods Vacation | Nathan Osgood
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12221.jpeg)
Jellyfish Bike Light | Melissa Schmidt
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12220.jpeg)
Haba Color Texture Clutching Toy | Shannon Mahoney
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12219.jpeg)
Woodland Accessories | Piper Gasiorowski
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12218.jpeg)
Moose | Xinyi Fan
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12217.jpeg)
Project Cubie | Winnie Chen
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-s-projects/1927/12216.jpeg)
Marine Life Bath Toys | Rong Cao