Design Systems / GRDE 307 Beverage Branding

Students were challenged to create a new series of beverages as a product extension for an existing brand. This project started just as Covid 19 hit..so all communication was done via online technologies in a seven week timeframe.

The four new flavor options for Starbucks protein smoothies.

Website for the new line of protein smoothies.

Variety pack in paperboard for the new line of protein smoothies.

The variety six pack for Starbucks protein smoothies.

Sampling of mobile ads for Starbucks protein smoothies.

A fun cart to promote the new Starbucks beverages.