Wedding branding elements
The bride, Grace Heusner, is my niece. I was very honored to be asked to complete the vision for wedding elements for her and her fiancé, Jonathan Levinsohn.
The couple wanted a classic, yet informal, contemporary approach to the wedding suite. The selected color palette included a cheerful yellow paired with two shades of warm grey.
Since both partners are avid cyclists, a tandem bicycle was selected as the unifying graphic element, which was used on all components.
The system included a Save the Date card, the Invitation Suite which included the Invitation, Events Card, and Reply Card, and a Thank You note design.
A pop of color was provided inside the outer envelope with a yellow liner, and with a yellow belly band and Reply Card.
Letterpress printing using polymer plates was provided by Type High Letterpress in Rochester, New York.
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7357.jpeg)
Presentation of the materials when opening the envelope.
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7356.jpeg)
The Save the Date, with the invitation and Weekend Events card.
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7355.jpeg)
The RSVP card, which matched the belly band and envelope liner.
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7242.jpeg)
The Save the Date introduced the tandem bike graphic element coming into the page.
Typeface: Museo Sans
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7240.jpeg)
The Wedding Invitation was traditional using a centered format with a contemporary use of typography.
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7241.jpeg)
The Events Card, using the same elements and palette.
![](https://s3.cad.rit.edu/cadgallery_production/images/uploads/faculty-f-projects/1704/7243.jpeg)
The Thank You card creates closure to the branding elements.