Kwon, Eun Sook and Jooyoung Kim. "Exploring Brand Humanisation on SNSs: Brand Personality and Its Influence on Brand Partner Quality, Brand Attitude, and Consumer Behavioural Engagement." International Journal of Internet Marketing and Advertising. (2022): forthcoming. Web.
Nikolinakou, Angela, Joe Phua, and Eun Sook Kwon. "What Drives Loyal Fans of Brand Pages to Take Action? The Effects of Self‑Expansion and Flow on Loyal Page Fans’ Sharing and Creation Activities." Journal of Brand Management 28. (2021): 559-577. Web.
Kwon, Eun Sook, et al. "Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes." Journal of Advertising 50. 3 (2021): 330–347 (SSCI Journal 2019 impact factor: 6.302). Print.
Kwon, Eun Sook, Eunice Kim, and Yoo Jin Chung. "Social Break Up: Why Consumers Hide and Unlike Brands on Facebook." International Journal of Internet Marketing and Advertising 14. 3 (2020): 299–317. Web.
Kim, Jooyoung, Eun Sook Kwon, and Bong-chul Kim. "Personality Structure of Brands on Social Networking Sites and Its Effects on Brand Affect and Trust: Evidence of Brand Anthropomorphization." Asian Journal of Communication 28. 1 (2018): 93-113. (SSCI Journal 2019 impact factor: 0.743; Cited by 20 articles). Print.
Kwon, Eun Sook, et al. "Impact of Media Context on Advertising Memory: A Meta-Analysis." Journal of Advertising Research 59. 1 (2019): 99-128. (SSCI Journal 2019 impact factor: 2.169; Cited by 32 articles). Print.
Kwon, Eun Sook, et al. "Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis." European Journal of Marketing 51. 1 (2017): 257-278. (SSCI Journal 2019 impact factor: 2.4135; Cited by 15 articles). Print.
Kim, Jooyoung, et al. "TV Advertising Engagement as a State of Immersion and Presence." Journal of Business Research 76. (2017): 67-76. (SSCI Journal 2019 impact factor: 4.874; Cited by 47 articles). Print.
Kim, Dong Hoo, et al. "Connecting to the Elusive Sports Fan: NFL and MLB Teams’ Fan Relationship Management on Facebook." Journal of Advertising and Promotion Research 4. 1 (2015): 77–108. Web.
Um, Nam-Hyun, et al. "Symbols or Icons in Gay-Themed Ads: How to Target Gay Audience." Journal of Marketing Communication 21. 6 (2015): 393–407. Web.
Kwon, Eun Sook, et al. "Brand Followers: Consumer Motivation and Attitude toward Brand Communications on Twitter." International Journal of Advertising 33. 4 (2014): 657–680. (SSCI Journal 2019 impact factor: 3.606; Cited by 128 articles). Print.
Kwon, Eun Sook and Yongjun Sung. "Follow Me! Global Marketer’s Twitter Use." Journal of Interactive Advertising 12. 1 (2011): 4–16. (Cited by 279 articles). Web.