Tom Dooley Headshot

Tom Dooley

Senior Lecturer

School of Communication
College of Liberal Arts
Program Director, Journalism Option, Communication BS
tjdgla@rit.edu
585-475-4034
Office Location
EAS-3176

Tom Dooley

Senior Lecturer

School of Communication
College of Liberal Arts
Program Director, Journalism Option, Communication BS

Bio

Thomas Dooley is a lecturer in the School of Communication at the Rochester Institute of Technology. He is a two-time Emmy award-winning multiplatform producer with expertise in digital content strategy, video production, photojournalism and long-form documentary.  He is currently exploring immersive storytelling in journalism.


His career has taken him across five continents always in pursuit of compelling stories. During his career he has been involved with nearly every level of production - behind the camera as a videographer, behind the computer as an editor, and supervising colleagues as a producer. 


As a Producer for PBS, he produced over 150 short-form segments for TV and social media. He has also produced, filmed and edited long-form documentaries for national television distribution such as Dialogue In Metal and the Emmy award-winning Music for Life: The Story of New Horizons. 

tjdgla@rit.edu
585-475-4034
Personal Links
Personal Website
Areas of Expertise
Documentary and nonfiction
Journalism/News business
Social Media
Media
News Business
Photojournalism
Video Production
Digital Content Strategy
Multimedia

Currently Teaching

COMM-202
Mass Communications
3 Credits
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented.
COMM-240
Media, Creativity and Innovation
3 Credits
This foundational course explores how visual creators use new media and technologies for cultural impact and expression in a variety of fields. How have these new innovations merging art and technology impacted contemporary society by combining different languages, including visual, verbal, written and signed? By selecting case studies within the fields of, for example, film, journalism, digital media, games, internet culture, immersive media, students will understand how creative media is shaped by, and engages with, contemporary economic and social issues within the U.S.
COMM-272
Reporting and Writing for News Media
3 Credits
This course introduces students to the principles and practices of gathering, evaluating, investigating, and presenting information to general audiences. Rights and responsibilities of the press will be analyzed. Although special emphasis will be given to writing and reporting for print publications, other media will be addressed. Special attention will be given to the qualities of writing, especially organization, accuracy, completeness, brevity, and readability. Assignments must conform to Associated Press style.
COMM-321
Copywriting and Visualization
3 Credits
An opportunity for undergraduates to learn the verbal and visual skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students will develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns.
IDEA-150
Topics in Art and Design
1 - 3 Credits
This course will introduce students to selected topics in the areas of art and design. The course content will vary according to topic. A topic course description will be published each term the course is offered. Students may take this course multiple times with different topics.

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