One Day Immersion in communication set for Friday

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Rochester Institute of Technology will be part of a daylong national conference covering a variety of topics involving the media industry.

The “One Day Immersion in TV, Cable & Digital Entertainment” event is based at Pace University in New York City, but the entire conference will be streamed live, including to RIT, from 8 a.m. to 5 p.m. Friday in Golisano Hall, room 2400.

The conference is free and open to any RIT student, faculty or staff member who would like to drop in. Pizza and beverages will be provided.

Topics include women in technology, an interactive panel with employees from the Scripps Network, going from YouTube to becoming a media superstar, and a keynote talk by Joseph Ianello, chief operating officer of CBS.

There will also be time to network with others.

“I attended One Day Immersion last year in New York City. It was so phenomenal, I wanted to bring it to RIT and allow students to take advantage of the great wealth of knowledge presented,” said Bernard Rodgers, a third-year communications major from Rochester, who is coordinating RIT’s streaming event with help from the College of Liberal Arts’ School of Communication.

One Day Immersion was started to create connections between media representatives who share their insights, advice and opportunities, and college students and recent graduates.

At RIT, Sheila Rayam, community engagement editor for the Rochester Democrat and Chronicle, and Richard McCollough, local producer, director and meteorologist representing the Rochester Association of Black Journalists, will give short presentations at 12:20 p.m., followed by a social media exercise.

“I hope that students, faculty and staff will come away with some bit of knowledge that will help them as they move forward in the career that they choose,” Rodgers said. “And I want students to have a good time as well and be introduced to the School of Communication – they have great, supportive individuals here.”

Sessions include:

• 9:15-9:45 a.m. Keynote address, Joseph Ianniello, COO, CBS.
• 9:50-9:40 a.m. Women You Should Know: Super Women in Tech.
• 11-11:50 a.m. Scripps Networks Interactive Panel: How We Roll.
• 12:20 a.m.-12:40 p.m. Sheila Rayam and Richard McCollough.
• 1:25-2:15 p.m. Virtual Reality in the Business Market: On the Periphery of the Next Tech Boom.
• 2:25-3:15 p.m. From YouTube to Media Superstar: Making it in Digital Hollywood.
• 3:40-4:30 p.m. Strategy and Planning in a Time of Disruption.