Advertising and Brand Management
Advertising and Brand Management
- RIT/
- Marketing and Communications/
- Partner with Us/
- Advertising and Brand Management
We are the brand stewards of RIT and provide brand strategy, advertising planning and buying, brand guidelines and more. The services we can provide include:
Advertising planning and buying
- Work with university partners and their chosen agencies to develop sound, strategic media plans and buys
- Ensure the right media mix is utilized to achieve overall marketing objectives
Branding services
- Answer any questions related to the overall RIT brand (how to use lockups, when to use certain images or colors, etc.)
- Presentations for staff on what branding is, why it’s important, what assets are available on the portal, etc.
- Work with partners who require staff training on how to use the brand from a copy and art perspective
- Help identify approved marketing suppliers/vendors for printing of swag material
Trademarks and Licensing
- Working with legal counsel and the intellectual property office, we provide assistance on use of trademarks for both internal and external use. This includes review of contracts, marks and more.
- Manage approved licensed vendors (national and local) to ensure quality control and legal use of RIT marks
- Provide direction to groups on campus on proper licensed vendors to use for promotional materials