Marketing & Communications Forum

The Marketing & Communications Forum is a space for those in the campus community interested or involved in integrated marketing and communications to share ideas and best practices. This group meets periodically through the year to hear new perspectives and stories that can be used to supplement or extend their strategies.

To receive information about future forums, please email Amy Button at amy.button@rit.edu.

12/10
2024

Brand Health Tracker Report

Shelley Yehl, Director, Marketing Intelligence

Sharing the Copy Playbook

Cassandra Nickels, Associate Vice President Marketing Strategy

Storytelling/Content Marketing Development

Bob Finnerty, Chief Communications Officer

Artificial Intelligence in Marketing and Communications Work

Bob Finnerty, Chief Communications Officer

Earned Media/National PR Firm Search

Bob Finnerty, Chief Communications Officer

National Campaign Update

Cassandra Nickels, Associate Vice President Marketing Strategy

03/21
2023

Introduction

John Trierweiler, Vice President and Chief Marketing Officer

RIT AI Overview

Bob Finnerty, Chief Communications Officer

AI and Marketing Tools

Professor Neil Hair, Executive Director, Center for Teaching and Learning / Saunders College, Marketing

Safeguarding Elections in the Age of AI

Justin Pelletier, Director, Cyber Range and Training Center, ESL Global Cybersecurity Institute

12/06
2022

Welcome and Updates

John Trierweiler, Vice President and Chief Marketing Officer

Brand Health Tracker Update

Shelley Yehl, Director, Marketing Intelligence
The Brand Health Tracker is designed to monitor and explore RIT’s brand health over time.  The presentation will share the results from the 2nd installment of the research that was conducted in late 2021.

View slides for brand health tracker

Quiet! (and collaboration) on the set with MAGIC Spell Studios

Jennifer Hinton, Associate Director of RIT MAGIC Center
Did you know that part of MAGIC Spell Studios’ mission is to make our state state-of-the-art facility and campus available for industry and commercial use? This, coupled with a NYS film production tax credit makes RIT an ideal location for commercial production.

View slides for Quiet! and collaboration on set with Magic Spell Studios

02/10
2022

The future of RIT Athletics

Jackie Nicholson - Executive Director of Intercollegiate Athletics
Discussing the experience of student-athletes on campus and the role of sports in creating a more equitable university.

Updates

Bob Finnerty - Associate Vice President of University Communication
The Evolving Pandemic: What we can expect as we move forward.
2022 Imagine RIT Creativity and Innovation Festival.

09/14
2021

Research at RIT

Ryne Raffaelle - Vice President for Research
An update on new Research and initiatives

Brand New Updates

Kin Sejpal - Associate Vice President Marketing Strategy & Creative Services
Lindsay St. Lucia - Assistant Director of Brand Management and Advertising
Jeff Arbegast - Senior Associate Director/Head of Multimedia Design
Discussion of all things new or revised on the brand portal.

Message Center Replacement Plan

Bob Finnerty - Associate Vice President of University Communications
Carl Langsenkamp - Director of Public Information and Internal Communications
Mike Young - Senior Application Administrator
An update on the upcoming replacement to message center, including how it works and why it is being replaced.