Schroeder, Jonathan and Mark Buschgens. "Critical Visual Analysis: Advertising, Branding, and Identity." Handbook of Qualitative Methods in Marketing, 2nd ed. Ed. Russell W. Belk and Cele Otnes. Aldershot, UK: Edward Elgar, 2024. 105-116. Print.
Sujon, Zoetanya, Mehita Iqani, and Jonathan Schroeder. "The Invisible Lives of Selfies." Bloomsbury Encyclopedia of Visual Culture. Ed. Barry Sandywell and Martin Hand. London, UK: Bloomsbury, 2024. 10-16. Print.
Schroeder, Jonathan. "The Selfie in Consumer Culture." Visual Culture Approaches to the Selfie. Ed. Derek Conrad Murray. New York, NY: Routledge, 2022. 166-187. Print.
Borgerson, Janet L. and Jonathan E. Schroeder. "Advertising and the Commodification of Identity Through Skin." Encyclopedia of Business and Professional Ethics. Ed. Deborah Poff and Alex Michalos. Cham, Germany: Springer, 2023. 34-39. Print.
Schroeder, Jonathan and Detlev Zwick. "Stock Investing in the Digital Age." The Routledge Companion to Digital Consumption, 2nd ed. Ed. Rosa Llamas and Russell W. Belk. New York, NY: Routledge, 2022. 322-334. Print.
Borgerson, Janet, Jonathan Schroeder, and Zhiyan Wu. "Branding as Soft Power: Brand Culture and the 2008 Beijing Olympics." Soft Power with Chinese Characteristics: China’s Campaign for Hearts and Minds. Ed. Kingsley Edney, Ying Zhu, and Stan Rosen. New York, NY: Routledge, 2020. 117-132. Print.
Fillis, Ian and Jonathan Schroeder. "Aesthetic Leadership in the Small Firm." Handbook of Entrepreneurship and Marketing. Ed. Ian Fillis and Nicholas Telford. Cheltenham, UK: Edward Elgar, 2020. 206-221. Print.
Schroeder, Jonathan. "Brand Culture." The Wiley-Blackwell Encyclopedia of Sociology. Ed. George Ritzer and Chris Rojek. London, UK: Wiley-Blackwell, 2019. 1-2. Web.
Schroeder, Jonathan. "Visual Consumption." The Wiley-Blackwell Encyclopedia of Sociology, Second Edition. Ed. George Ritzer and Chris Rojek. London, UK: Wiley-Blackwell, 2019. 1-2. Web.
Szalczer, Eszter, Anna Westerthal Stenport, and Jonathan Schroeder. "Introduction: Visual Culture, August Strindberg, and The Double Image of Modernity." August Strindberg and Visual Culture: The Emergence of Optical Modernity in Image, Text and Theatre. Ed. Jonathan Schroeder, Anna Westerthal Stenport, and Eszter Szalczer. New York, NY: Bloomsbury, 2019. 1-17. Print.
Schroeder, Jonathan. "Robert Wilson’s Photographic Elements of A Dream Play." August Strindberg and Visual Culture: The Emergence of Optical Modernity in Image, Text and Theatre. Ed. Jonathan Schroeder, Anna Westerthal Stenport, and Eszter Szalczer. New York, NY: New York, 2018. 135-140. Print.
Pongsakornrungsilp, Siwarit and Jonathan E. Schroeder. "Consumers and Brands: How Consumers Co-Create." Routledge Handbook on Consumption. Ed. Margit Keller, et al. London, UK: Routledge, 2017. 89-101. Print.
Borgerson, Janet and Jonathan Schroeder. "Hawaii: A Historical Exemplar of Audio Branding." Audio Branding: Using Sound to Build Your Brand. Ed. Laurence Minsky and Collen Fahey. London, UK: Kogan-Page, 2017. 162-170. Print.
Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A Brand Culture Perspective on Global Brands." The Routledge Companion to Contemporary Brand Management. Ed. Francesca Dall'Olmo Riley, Jaywant Singh, and Charles Blankson. London, UK: Routledge, 2016. 153-163. Print.
Schroeder, Jonathan E. "Brands, Photography, and Strategy." Strong Brands, Strong Relationships. Ed. Susan Fournier, Michael Breazeale, and Jill Avery. New York, NY: Routledge, 2015. 406-408. Print.
Schroeder, Jonathan E. "Missing Morris: Reminiscences, Retrospection, and Rigorous Research." Legends in Consumer Research: Morris Holbrook, Volume 6. Ed. Robert Schindler. Thousand Oaks, CA: Sage, 2015. 388-390. Print.
Schroeder, Jonathan E. "Visual Consumption." The Blackwell Encyclopedia of Sociology, 2nd Edition. Ed. George Ritzer. Oxford, UK: John Wiley & Sons, 2015. 1-4. Web.
Schroeder, Jonathan E. "Brand Culture." The Blackwell Encyclopedia of Sociology, 2nd Edition. Ed. George Ritzer. Oxford, UK: John Wiley & Sons, 2015. 1-3. Web.
Schroeder, Jonathan E. "Semiotics." Wiley Encyclopedia of Management 3rd ed. Ed. Cary Cooper. New York, NY: Wiley and Sons, 2014. 512-513. Web.
Schroeder, Jonathan E. "Brands and Branding." Wiley-Blackwell Concise Encyclopedia of Consumption and Consumer Studies. Ed. Dan Cook and Michael J. Ryan. New York, NY: Wiley and Sons, 2014. 76-78. Web.
Schroeder, Jonathan. "Brand Culture." Blackwell Encyclopedia of Sociology. Ed. George Ritzer. London, UK: Blackwell, 2013. 1-5. Web.
Zwick, Detlev and Jonathan Schroeder. "Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer." Routledge Companion to Digital Consumption. Ed. Russell Belk and Rosa Llamas. New York, NY: Routledge, 2013. 208-222. Print.
Schroeder, Jonathan and Jane Davison. "An Introduction to Obtaining Copyright Permissions." Inspire: Researcher Development Initiative. London, UK: Economic and Social Research Council, 2013. 1-10. Web.
Campbell, Norah and Jonathan Schroeder. "Introduction to Visual Culture." Inspire: Researcher Development Initiative. London, UK: Economic and Social Research Council, 2013. 1-17. Web.
Schroeder, Jonathan E. and Janet L. Borgerson. "Packaging Paradise: Organizing Representations of Hawaii." Against the Grain: Advances in Postcolonial Organization Studies. Ed. A. Prasad. Copenhagen, Denmark: Copenhagen Business School Press, 2012. 32-53. Print.
Schroeder, Jonathan E. "Style and Strategy: Snapshot Aesthetics in Brand Culture." Imagining Organisations: Performative Imagery in Business and Beyond. Ed. C. McLean, et al. London, UK: Routledge, 2012. 129-151. Print.
Schroeder, Jonathan. "Brand Culture." Concise Encyclopedia of Sociology. Ed. George Ritzer. Thousand Oaks, CA: Sage, 2011. 41-42. Print.
Campbell, Norah and Jonathan Schroeder. "Visual Culture." Encyclopedia of Consumer Culture. Ed. Dale Southerton. Thousand Oaks, CA: Sage, 2011. 100-121. Web.
Schroeder, Jonathan. "Value Creation and the Visual Consumer." Beyond the Consumption Bubble. Ed. Karin Ekstom and Kay Glans. London: Routledge, 2011. 137-148. Print.
