Neil Hair Headshot

Neil Hair

Executive Director, Center for Teaching and Learning

Center for Teaching and Learning
Academic Affairs

585-475-6322
Office Location

Neil Hair

Executive Director, Center for Teaching and Learning

Center for Teaching and Learning
Academic Affairs

Education

BS, University of Wales (United Kingdom); MS, Sheffield Hallam University (United Kingdom); Ph.D., Cranfield University (United Kingdom)

Bio

Dr Neil Hair is the Executive Director of the Center for Teaching and Learning at RIT, and Professor of Marketing at the Saunders College of Business. He holds Chartered Marketer Status from the Chartered Institute of Marketing, a PhD from Cranfield as well as degrees from Sheffield and Cardiff Business Schools in the UK. His research and consulting activities include understanding perceptions of advertising and customer value in popular online social networks, personal branding in virtual space, virtual ethnography in popular worlds, and currently research on perceptions of students’ effective learning environments. Dr Hair is also passionate about his role as a facilitator and has been awarded five of RIT's teaching awards for excellence including; The Provost's Award for Excellence in Teaching in 2006, the Exemplary Online Faculty Award in 2008, RIT’s Executive MBA Faculty Recognition Award in 2012, RIT's highest teaching honor, The Eisenhart Award for Outstanding Teaching in 2011, and the Saunders Alumni Teaching Excellence Award in 2014. He was awarded Fellow status of the Chartered Institute of marketing in 2017 based on an external peer evaluation of establishing the Innovative Learning Institute at RIT (The current center’s former incarnation) and is a Fellow of the Higher Education Authority in the UK. His teaching interests have involved developing the world's first program on the commercialization of virtual worlds, creating immersive online student learning experiences, and using local Client Consultancy Projects as authentic assignments for his marketing students. 

585-475-6322

Personal Links

Currently Teaching

MKTG-761
3 Credits
An introduction to contemporary principles and practices of marketing. The course is structured around the process of marketing planning leading to the development of successful marketing strategies, including the commercialization of products and services in domestic and international environments. Focus is on environmental scanning techniques, setting and evaluating measurable objectives, innovating and controlling the interrelated components of product/service offering, planning and executing the marketing mix (channels of distribution, price, and promotion), and enhancing customer relationships through the delivery of customer value.

In the News