Rachel Jerome Ferraro
Associate Professor
School of Photographic Arts and Sciences
College of Art and Design
Office Mailing Address
7B-2200
Rachel Jerome Ferraro
Associate Professor
School of Photographic Arts and Sciences
College of Art and Design
Education
BFA, Rochester Institute of Technology; MFA, Visual Studies Workshop
Areas of Expertise
Advertising Photography
Creative Entrepreneurship
Photography
Select Scholarship
Invited Article/Publication
Wang, Vivian and Rachel J. Ferraro (Photographer). "Exonerated, University of Rochester President Steps Down." The New York Times. (2018). Print.
Witze, Alexandra and Rachel J. Ferraro (Photographer). "University of Rochester president resigns as sexual-harassment probe ends." International Journal of Science. (2018). Print.
Mangan, Katherine and Rachel J. Ferraro (Photographer). "How a Harassment Controversy Tore a University Apart." The Chronicle of Higher Education. (2018). Print.
Shows/Exhibits/Installations
Ferraro, Rachel Jerome. Intangible Expedition. 23 Sep. 2017. Museum of Visual Art, Beijing, China. Exhibit.
Ferraro, Rachel Jerome. Group Exhibition: The Plastic Crucible. 23 Apr. 2016. Makers Gallery, Rochester, NY. Exhibit.
Ferraro, Rachel Jerome. Toward the Surface. 6 Feb. 2015. Main Gallery, Visual Studies Workshop, Rochester, NY. Installation.
National/International Competition Award Winner
Ferraro, Rachel J. and Lorrie Frear. American Advertising Award. National Silver Award, Magazine Design. New Orleans, LA, 2017.
Book Chapter
Batt, Andy and Candace Dobro. "Your Digital Skeleton: The Importance of Image Workflow." Camera & Craft: Learning the Technical Art of Digital Photography. Ed. Katrin Eismann. Waltham, Massachusetts: Focal Press, 2015. 88-94. Print.
Invited Keynote/Presentation
Ferraro, Rachel Jerome. "Toward the Surface." Artist Talk. Visual Studies Workshop. Rochester, NY. 4 Mar. 2015. Address.
Currently Teaching
PHAP-302
Advertising Photography II
3 Credits
Building on the content delivered in Advertising Photography I, Advertising Photography II will introduce business aspects involved in commercial photography. Students will create self-promotion materials as well as a resume/cover letter. A cohesive portfolio is required at the end of the course. Students will also work on a group project, introducing them to the collaborative nature of the advertising business. Assignments will emphasize conceptual over technical solutions.
PHAP-336
Photo Illustration
3 Credits
This course will focus on the nature of the photographic fictions. Students will work on specific assignments, many of which will be generated from aspects of the history of photography. Lighting techniques are examined to create effective photographs. Digital post-production is discussed as a means to enhance the images as required by the assignments.
PHAP-350
Topics in Advertising Photo
3 Credits
Photography (and photographic education) is in a perpetual state of flux due to constant changes in practices and technology. Topics in advertising photography will provide students with the opportunity to explore this shifting terrain of photography and imaging. The content taught in this course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability.
PHAR-202
Elements of Advertising Photography
3 Credits
This course will introduce students to the field of assignment photography. Students will create images from assignments that relate to projects they could encounter after graduation. They will be instructed in the basic photographic skills needed in the photography industry. Practical use of exposure metering and digital workflow will be discussed. Training will be provided in the use of professional cameras and lighting equipment, as well as developing marketing materials. Portraiture and still life photography will be covered both in the studio and on location. Students will learn about career choices available in the photography industry as well as encourage students to develop their own artistic vision.
PHAR-599
Photography Independent Study
1 - 3 Credits
Photography Independent Study will provide students with the ability to study in a specialized area with an individual faculty member. Students, with the assistance of a faculty adviser, will propose a course of study. Photography Independent Study students must obtain permission of an instructor and complete the Independent Study Permission Form to enroll.
In the News
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April 8, 2020
Design students win awards
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March 23, 2017
Carving his path: Professor’s wooden figures featured in upcoming book
Featured Work
Commercial Work
Rachel Jerome Ferraro
Melody
Tom Newton
Greenhouse
Leslie Gil
Assignment: Point of Purchase- Lingerie Talent: Martha W. Assistant: Brandon M.