Xiao Wang Headshot

Xiao Wang

Professor

School of Communication
College of Liberal Arts
Program Director, Communication MS

Office Location

Xiao Wang

Professor

School of Communication
College of Liberal Arts
Program Director, Communication MS

Education

BA, Beijing University of Aeronautics and Astronautics (China); MA, Marquette University; Ph.D., Florida State University

Bio

Dr. Wang primarily teaches public relations in the School of Communication. His research focuses on health campaign design, social media/big data, and intercultural communication. Dr. Wang examines the role of attitudes and emotions in guiding one’s intentions to perform social and health behaviors (e.g., expressing support for a social cause or donation). He is also interested in how cultural differences influence one’s communication behaviors or acceptance of persuasive messages. Dr. Wang's research has been published in several top-tier journals in the field of communication, including Communication Research, Health Communication, Journal of Broadcasting and Electronic Media, and New Media and Society.

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Select Scholarship

Journal Paper
Wang, Xiao, Yang Yu, and Lin Lin. "Tweeting the United Nations Climate Change Conference in Paris (COP21): An analysis of the social network and factors determining the network influence." Online Social Networks and Media 15. (2020): 1-11. Print.
Wang, Xiao. "From a terror management perspective: The efficacy of self-affirmation on organ donation-related thoughts and intentions." Journal of Social Psychology 160. 5 (2020): 644-657. Print.
Wang, Xiao. "Predictors of organ donation-related cognitions and intentions in China: communication variables and cultural values." Communication Quarterly 68. 4 (2020): 438-456. Print.
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Invited Article/Publication
Wang, Xiao. "Attitude Functions." The International Encyclopedia of Media Psychology. (2020). Print.

Currently Teaching

COMM-202
3 Credits
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented.
COMM-212
3 Credits
An introduction to the practice of public relations. Topics include history, research areas, laws, ethics, and social responsibilities as they relate to the theory and practice of public relations.
COMM-703
3 Credits
This course is designed to introduce students to qualitative and quantitative research methods in communication and guide them in choosing the appropriate method for their thesis research project. Topics may include research perspectives, ethics and IRB, variables, sampling methods, reliability and validity, survey, experiments, content analysis, in-depth interview, focus group, observations/ethnography, and mixed methods.
COMM-720
0 Credits
An introduction to graduate study and research in communication including the theoretical, conceptual, and methodological parameters of communication and its sub-disciplines. Participants will interact with the faculty teaching required and elective communication courses. Attention will be drawn to scholarly writing and research design. When possible, the course is organized in conjunction with the department’s colloquium series.
COMM-800
1 - 6 Credits
A guided research project that focuses on designing, conducting, and completing a research project. The project culminates in a public presentation and defense.
COMM-890
0 Credits
A guided research study culminating in an original, systematic, and scholarly study of a significant communication problem. Focuses on designing, conducting, and completing an independent research project. The progress of each project is publicly defended.
COMM-999
0 Credits
One semester of work experience in a professional setting related to the communication major.

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