Vignelli Center Lecture: Chris Bailey
About Chris Bailey
Chris founded Bailey Brand Consulting in 1985. As president, Bailey is responsible for the overall management and direction of the firm including shaping and implementing vision and mission. Throughout his career, Bailey has led a variety of branding initiatives for clients ranging from Fortune 500 companies to promising start-up ventures.
Bailey and his firm serve clients representing a wide range of business categories such as electronics, consumer packaged goods, financial services, foodservice, hardware, lodging, pharmaceuticals, and transportation. His clients have included Aetna, Boehringer Ingelheim, The Coca-Cola Company, Cornerstone Building Brands, Daiichi-Sankyo, Endurance Specialty Insurance, Genentech, GS1 US and GS1 Global, Johnson & Johnson, Marriott International, Martin Guitar, OPEX Corporation, PETIQ, Pfizer Inc., PMA Companies, Robert Bosch Tool Corporation, Sam’s Club, Suncast Corporation, Twinings Tea, University of Pennsylvania, Wegmans, and Wills Eye Hospital. The firm has been presented awards for its branding expertise and recognized by organizations such as AIGA, American Corporate Identity, and the London International Advertising Awards.
A recognized branding expert, Bailey has authored articles that have appeared in periodicals including World Trademark Review and The Journal of Brand Strategy. He has contributed to books on food and pharmaceutical marketing, and he has spoken on branding, environmental branding, and brand package design. He is a member of the
ANSB Board of Directors, a volunteer nonprofit organization that helps new and experienced businesses grow and thrive. Bailey is an RIT graduate and a Distinguished Alumni Award recipient.
Event Snapshot
When and Where
Who
Open to the Public
Interpreter Requested?
No