Vignelli Center Lecture: Felipe Memoria

Lecture title: Inside the MTA's New Live Subway Map with Felipe Memoria

About Felipe Memoria

Felipe Memoria is a designer and founding partner at Work & Co, a global product design and development agency with 400 people across offices in the US, South America and Europe. He leads the company’s unique vision for building successful products and services using lean teams of hands-on senior talent who work in tight collaboration with clients. Memoria has overseen the design of several of Work & Co. launches, including work for Virgin America, YouTube, Eurosport, Acorns, Mailchimp, Embraer, Expa and the MTA's new live subway map that updates in real time.

Previously, he was partner, global head of UX at Huge, where he designed some of the company’s most celebrated products, including CNN.com, HBO GO and TED Talks. Earlier, he led design at Globo.com. Memoria's work has been recognized by the UX Awards, IxDA Interaction Awards, Red Dot Design Awards, Webby Awards, CLIO, Cannes Lions and London Awards. He is a member of IADAS and has served as a judge in several industry competitions, including the One Show Interactive. He is also the author of Design para a Internet, a best-selling book about UX published in Brazil. He holds a B.Sc in Design and a M.Sc in Ergonomics and HCI from PUC-Rio, where he also taught before moving to the U.S.