Vignelli Center Lecture: Lee Green

Lecture title: "Design Leadership at IBM"

About Lee Green

Lee Green has an undergraduate degree in design from Temple University and an MFA in communications design from RIT. He has published numerous articles and case studies on a variety of design and identity topics. He has taught design and branding courses at Stanford University, Harvard, MIT, and RIT. In 2004 he was named Rochester Institute of Technology Distinguished Alumni of the Year.

Design Leadership at IBM

Lee D. Green is the Vice President, Worldwide IBM Brand and Strategic Design. He has responsibility for IBM's worldwide brand experience initiatives, strategic design and IBM's Design Consulting Services offering for IBM clients. Mr. Green has played a pivotal role in IBM's re-branding efforts over the last 15 years. His team also leads the corporation's efforts in the area of "advanced concept design” working closely with IBM Research.