Marketing & Communications Forum

RIT Action Plan for Race & Ethnicity Update

Keith Jenkins - Vice President and Associate Provost for Diversity and Inclusion
This presentation provides an update of the RIT Action Plan for Race & Ethnicity and explains next steps in the process.

Update on University’s Recent Key Web Initiatives

Raman Bhalla - AVP of University Web Services
Insight into high level initiatives the web team has been working on since the redesign of rit.edu in 2019, including enhancements to degree programs webpages, major web launches, and creation of online tools.

The Past, Present and Future of Marketing Analytics at RIT

Shelley Yehl, Director, Marketing Intelligence

This discussion will focus on the foundation that has been set for marketing analytics at RIT, will showcase how we are currently using marketing analytics for strategic decision making and will give a sneak-peak of where we are headed in the near future.

Operation Needle

Bob Finnerty, Associate Vice President of University Communications

We showcase how RIT successfully navigated the pandemic during fall semester and finished with on-campus instruction. We go on offense with our story. We also highlight spring semester re-opening plans. RIT is threading the needle to remain open during a pandemic; working toward the finish line as a COVID-19 vaccine becomes available. While we work on the present our eyes are on the future. Because at RIT, we’re always on to something innovative — even during a pandemic.

Update on the Major Capital Projects and Initiatives

James Yarrington, University Architect & Director Planning & Design
John Moore, Associate VP Facilities Management

COVID-19: RIT Responds, Rallies and Rises Above

The Marketing and Communications Division
Amber Webb – Director Marketing and Communication, Marketing, Annual Giving, and Donor Stewardship, Development and Alumni Relations
Sandy Whitmore – Sr. Director of Operations, Division of Diversity and Inclusion
Kristina Faller – Digital Content Strategist, RIT Online
Aaron Garland – Web Content Manager, College of Art and Design
Ed Lincoln – Assistant Vice President, Enrollment Management
Denishea Ortiz – Director, Strategic Marketing and Retail Product Management, Finance and Administration Auxiliary Services

Marketing and Communications Forum June 2020
Webinar Transcript

Understanding the Current Admissions Realities: NACAC Ruling and What We're Doing About It

Ian Mortimer - Vice President for Enrollment Management

The Future of RIT Email Communications: Replacing Message Center and RITStaff - a joint project between M&C and ITS

Bob Finnerty - Associate Vice President of University Communications

Imagine RIT 2020: From the Futurist Symposium to Performing Arts, what will we think of next at Imagine RIT?

Carl Langsenkamp -  Director of Public Information and Internal Communications

National Campaign Updates

Shelley Yehl – Director of University Marketing Intelligence
Lindsay St. Lucia – Assistant Director of University Brand Management and Advertising

Final metrics from the Spring campaign and updates to where we are headed next.
National Campaign Updates

Advances in the RIT SportsZone program

Mark Fragale – Assoc. Director of University Sports and Events Production

SportsZone has transformed in recent years with many updates within the platform that are structured to move the RIT marketing message forward, highlight student athletes and promote SportsZone student staff as they leave RIT and enter the workforce.
Advances in the RIT SportsZone Program

Building Brand Assets

Eric Koomen – Director of Communications and Marketing, Saunders College of Business

Partnering with University Marketing Strategy and Creative Services
Building Brand Assets

Alumni Webinar Series

Lydia Palmer – Senior Director of Marketing and Donor Relations, Development and Alumni Relations
Anna Hazelwood, Senior Digital Marketing Specialist, Development and Alumni Relations

Best practices & what is learned from running the Alumni Webinar Series.
Alumni webinar series

Campus Visit Marketing

Danielle Dankey – Associate Director Enrollment Marketing, Enrollment Management

Making a campus visit is one of the strongest predictors of yielding a prospective student. Learn how a change in marketing tactics has positively influenced campus visit attendance and has lifted the curtain on determining which marketing channels are effective.
Campus Visit Marketing

The Power of Partnerships

Kelly Sorenson – Marketing Communications Director, College of Art and Design

Marketing and recruiting best practices in the College of Art and Design.
The Power of Partnerships