Akdevelioglu and Perotti publish article on brand community engagement
Duygu Akdevelioglu, assistant professor, and Victor Perotti, professor, both in the Department of MIS, Marketing and Analytics, published “The impact of consumer personality and social network position on brand community engagement” in the Journal of Brand Management. The authors study the interaction between network position and affective personality traits as they influence affective brand community engagement.
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